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SYMBOLISM USE BY BUSINESS TURNAROUND CHANGE AGENTS

SYMBOLISM USE BY BUSINESS TURNAROUND CHANGE AGENTS Symbols can effectively serve as triggers for cognitive and behavioral change. However, little is known about the use of symbolism in organizational change efforts. Therefore, this study, utilizing a national survey of turnaround change agents TCAs, investigated their use of verbal, enacted, and material symbols during business turnarounds. Conclusions are drawn concerning the metaphors used to describe the context of the business turnaround and TCAs' usage and rated effectiveness of symbols. It is suggested that multiple symbolism practices should be included in organizational diagnoses. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The International Journal of Organizational Analysis Emerald Publishing

SYMBOLISM USE BY BUSINESS TURNAROUND CHANGE AGENTS

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1055-3185
DOI
10.1108/eb028844
Publisher site
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Abstract

Symbols can effectively serve as triggers for cognitive and behavioral change. However, little is known about the use of symbolism in organizational change efforts. Therefore, this study, utilizing a national survey of turnaround change agents TCAs, investigated their use of verbal, enacted, and material symbols during business turnarounds. Conclusions are drawn concerning the metaphors used to describe the context of the business turnaround and TCAs' usage and rated effectiveness of symbols. It is suggested that multiple symbolism practices should be included in organizational diagnoses.

Journal

The International Journal of Organizational Analysis – Emerald Publishing

Published: Feb 1, 1996

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