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Sustainably Insta: utilizing corporate social responsibility (CSR) advertising for the fashion industry on Instagram

Sustainably Insta: utilizing corporate social responsibility (CSR) advertising for the fashion... The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/2056-3515.htm Sustainably Sustainably Insta: utilizing Insta corporate social responsibility (CSR) advertising for the fashion industry on Instagram Public and governmental pressure on organizations to be sustainable has increased exponentially in recent years. The demands made of organizations are to consider all aspects of corporate social responsibility (CSR) seriously and act upon them in a meaningful way. There was a period of time following the Great Recession of 2007 where organizations were able to present themselves as embodying or implementing CSR. This was quickly identified as greenwashing, with most organizations doing enough to appear CSR focused whilst actually investing no time or effort in the initiatives. This has led to a prolonged period of persistent challenge and pushback to organizations to take sustainability and CSR seriously. In the last few years, two things have become clear: firstly, that barely concealed false attempts to demonstrate CSR will not be tolerated, and can be discovered with relative ease; and that organizations that embrace sustainability as a core facet of their strategy and CSR initiatives as critical focuses, perform better, and are more robust at dealing with http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Annals in Social Responsibility Emerald Publishing

Sustainably Insta: utilizing corporate social responsibility (CSR) advertising for the fashion industry on Instagram

Annals in Social Responsibility , Volume 7 (2): 3 – Sep 3, 2021
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References (1)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2056-3515
DOI
10.1108/asr-07-2021-0026
Publisher site
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Abstract

The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/2056-3515.htm Sustainably Sustainably Insta: utilizing Insta corporate social responsibility (CSR) advertising for the fashion industry on Instagram Public and governmental pressure on organizations to be sustainable has increased exponentially in recent years. The demands made of organizations are to consider all aspects of corporate social responsibility (CSR) seriously and act upon them in a meaningful way. There was a period of time following the Great Recession of 2007 where organizations were able to present themselves as embodying or implementing CSR. This was quickly identified as greenwashing, with most organizations doing enough to appear CSR focused whilst actually investing no time or effort in the initiatives. This has led to a prolonged period of persistent challenge and pushback to organizations to take sustainability and CSR seriously. In the last few years, two things have become clear: firstly, that barely concealed false attempts to demonstrate CSR will not be tolerated, and can be discovered with relative ease; and that organizations that embrace sustainability as a core facet of their strategy and CSR initiatives as critical focuses, perform better, and are more robust at dealing with

Journal

Annals in Social Responsibility – Emerald Publishing

Published: Sep 3, 2021

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