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Successful ECommerce Achieving Synergy

Successful ECommerce Achieving Synergy There's more to running a Web page than creating its design and choosing its color. You must address consumer and business behavior issues as well. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

Successful ECommerce Achieving Synergy

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1077-5730
DOI
10.1108/eb060203
Publisher site
See Article on Publisher Site

Abstract

There's more to running a Web page than creating its design and choosing its color. You must address consumer and business behavior issues as well.

Journal

Handbook of Business Strategy – Emerald Publishing

Published: Jan 1, 2000

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