Access the full text.
Sign up today, get DeepDyve free for 14 days.
P.M. Allen
Modelling complex economic evolution
A. Phillips (1950)
Mechanical Models in Economic DynamicsEconomica, 17
C. Grönroos
Service Management and Marketing
W. Richardson, Ian Stewart (1989)
Does God play dice? , by Ian Stewart. Pp 317. £15. 1989. ISBN 0-631-16847-8 (Basil Blackwell)The Mathematical Gazette, 73
W. Ashby (1945)
Effect of Controls on StabilityNature, 155
K.E. Boulding
General systems theory: the skeleton of science
C. Bonjean, R. Likert (1963)
New Patterns of Management.Social Forces, 42
T.S. Ray
An approach to the synthesis of life
Harry Johnson, N. Wiener (1949)
Cybernetics: Control and Communication in the Animal and the Machine.The Economic Journal, 59
W. Windelband, Arnold Ruge
Encyclopädie der philosophischen Wissenschaften
E. Mayo
The Social Problem of Industrial Civilization
C. Grönroos
Marketing Services
C. Darwin (2009)
The Origin of Species: HYBRIDISM
P.M. Allen
Evolving complexity in social sciences
S. Beer
The Heart of the Enterprise
R. Bartels (1976)
The History Of Marketing Thought
J. Forrester
Industrial dynamics: a major breakthrough for decision‐making
I. Prigogine, I. Stengers (1997)
The end of certainty : time, chaos, and the new laws of nature
C. Darwin
The Origin of Species by Means of Natural Selection or, The Preservation of Favoured Races in the Struggle for Life
I. Kant
Critique of Judgement
I. Stewart
Does God Play Dice?
J. Ball (1910)
Sun Tzŭ on the Art of War . Translated from the Chinese, with Introduction and Critical Notes, by Lionel Giles M.A., London: Luzac & Co., 1910.Journal of the Royal Asiatic Society, 42
Wroe Alderson (1957)
Marketing behavior and executive action : a functionalist approach to marketing theory
John Krauskopf, W. Ashby (1953)
Design for a Brain.Journal of the American Statistical Association, 48
B. Goodwin
How the Leopard Changed its Spots
H. Håkansson, I. Snehota (1995)
Developing relationships in business networks
Wroe Alderson (1965)
Dynamic marketing behavior : a functionalist theory of marketing
R. Stacey, D. Griffin, P. Shaw (2002)
Complexity and Management: Fad or Radical Challenge to Systems Thinking?
C. Darwin
The Descent of Man
J. Wilby (2006)
An essay on Kenneth E. Boulding's General Systems Theory: the skeleton of scienceSystems Research and Behavioral Science, 23
N. Machiavelli
Il Principe
G. Nicolis, I. Prigogine (1989)
Exploring Complexity: An Introduction
H. Håkansson (1982)
International Marketing and Purchasing of Industrial Goods: An Interaction Approach
Stefan Lagrosen, G. Svensson (2006)
A seminal framework of marketing schools: revisited and updatedJournal of Management History, 12
J. Sheth, D. Gardner, Dennis Garrett (1986)
Marketing Theory: Evolution and Evaluation
B. Wallacker, Samuel Griffith (2008)
Sun Tzu: The Art of War
J. Forrester
Industrial Dynamics
S. Beer (1972)
The Brain of the Firm
W. Ashby (1957)
An Introduction to CyberneticsThe Mathematical Gazette, 41
M. Musashi
The Book of the Five Rings
Craig Reynolds (1987)
Flocks, herds, and schools: a distributed behavioral modelSeminal graphics: pioneering efforts that shaped the field
L. Bertalanffy (1970)
General system theory : foundations, development, applicationsLeonardo, 10
James Gleick, R. Hilborn (1987)
Chaos, Making a New ScienceAmerican Journal of Physics, 56
F. Taylor
Scientific Management
I. Prigogine, I. Stengers (1984)
Order out of chaos : man's new dialogue with nature.
S. Tzu
Sun Tzu on the Art of War
G. Hegel (1964)
Phänomenologie des Geistes
Henri Fayol, J. Coubrough
Industrial and general administration
H. Fayol
The administrative theory of the state
P. Streeten, A. Tustin (1956)
The Mechanism of Economic SystemsBritish Journal of Sociology, 7
Purpose – The purpose of this paper is to describe and position the work by Tadajewski and Jones on The History of Marketing Thought as it relates to complexity sciences and the future of marketing thought. Design/methodology/approach – A conceptual discussion is provided based upon a series of identified subject trends in the history of marketing thought. Findings – There appears to be a common denominator across the addressed subject trends in The History of Marketing Thought , namely the movement from simplicity towards complexity. Marketing thought is mostly descriptive, and to some extent explanatory, but it has not yet reached the level of providing predictability. Research limitations/implications – The future of marketing thought may benefit from the inclusion and inspiration of approaches derived from the complexity sciences. Practical implications – The author poses some concerns regarding the future of marketing thought. Originality/value – The author contends that there is a need for attention to be paid to the evident movement from simplicity towards complexity in marketing thought.
Journal of Historical Research in Marketing – Emerald Publishing
Published: Jul 10, 2009
Keywords: History; Marketing; Complexity theory
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.