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This article explodes traditional notions of ethnographic documentary, and instead positions the emerging practice of ethnocinema as a 21st century modality that falls within the paradigm of what Denzin calls the eighth moment scholarship in this fractured future. Drawing on the monological, dialogic and imagistic data from the ethnocinematic research project CrossMarked Sudanese Australian Young Women Talk Education, the article uses ethnographic documentary film theory including Minhha, Rouch, and Aufderheide and the critical pedagogical scholarship of McLaren to examine notions of performative identity construction and the possibility of intercultural identities and collaborations. Utilising the central metaphor of Minhhas ethnographic and filmic zoo, which cages those who are Othered by race, class, gender, sexuality and a myriad of differences, this article and ethnocinema overall seek to overthrow notions of difference, culture and community while recognising the increasingly prescient power of McLuhans dictum that the medium is the message in this rhizomatic age.
Qualitative Research Journal – Emerald Publishing
Published: Apr 6, 2011
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