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Social media: back to the roots and back to the future

Social media: back to the roots and back to the future Purpose – The purpose of this paper is to provide a viewpoint on the historical roots and future evolution of social media. Design/methodology/approach – This paper provides a summary of the authors' previous research and experience in the area of social media. Findings – This paper contains practical insights on the consumer use and business potential of social media applications. Originality/value – This viewpoint provides insights to anyone who is interested in researching consumer use of social media or using social media in a managerial context. It will be particularly helpful to business leaders who are looking for answers in the fast‐moving area of social media applications. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Systems and Information Technology Emerald Publishing

Social media: back to the roots and back to the future

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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1328-7265
DOI
10.1108/13287261211232126
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to provide a viewpoint on the historical roots and future evolution of social media. Design/methodology/approach – This paper provides a summary of the authors' previous research and experience in the area of social media. Findings – This paper contains practical insights on the consumer use and business potential of social media applications. Originality/value – This viewpoint provides insights to anyone who is interested in researching consumer use of social media or using social media in a managerial context. It will be particularly helpful to business leaders who are looking for answers in the fast‐moving area of social media applications.

Journal

Journal of Systems and Information TechnologyEmerald Publishing

Published: Apr 27, 2012

Keywords: Social media; Internet; Information exchange; Information; Information management

References