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Social media: back to the roots and back to the future

Social media: back to the roots and back to the future Purpose – The purpose of this paper is to provide a viewpoint on the historical roots and future evolution of social media. Design/methodology/approach – This paper provides a summary of the authors' previous research and experience in the area of social media. Findings – This paper contains practical insights on the consumer use and business potential of social media applications. Originality/value – This viewpoint provides insights to anyone who is interested in researching consumer use of social media or using social media in a managerial context. It will be particularly helpful to business leaders who are looking for answers in the fast‐moving area of social media applications. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Systems and Information Technology Emerald Publishing

Social media: back to the roots and back to the future

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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1328-7265
DOI
10.1108/13287261211232126
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to provide a viewpoint on the historical roots and future evolution of social media. Design/methodology/approach – This paper provides a summary of the authors' previous research and experience in the area of social media. Findings – This paper contains practical insights on the consumer use and business potential of social media applications. Originality/value – This viewpoint provides insights to anyone who is interested in researching consumer use of social media or using social media in a managerial context. It will be particularly helpful to business leaders who are looking for answers in the fast‐moving area of social media applications.

Journal

Journal of Systems and Information Technology – Emerald Publishing

Published: Apr 27, 2012

Keywords: Social media; Internet; Information exchange; Information; Information management

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