Access the full text.
Sign up today, get DeepDyve free for 14 days.
M. Etter (2014)
Broadcasting, reacting, engaging – three strategies for CSR communication in TwitterJournal of Communication Management, 18
Giovanna Michelon, Dennis Patten, Andrea Romi (2018)
Creating Legitimacy for Sustainability Assurance Practices: Evidence from Sustainability RestatementsEuropean Accounting Review, 28
T. Notteboom, G. Satta, F. Parola
This item is the archived peer-reviewed author-version of: Disclosure as a tool in stakeholder relations management : a longitudinal study on the port of Rotterdam
Sehwa Lim, S. Pettit, W. Abouarghoub, A. Beresford (2019)
Port sustainability and performance: A systematic literature reviewTransportation Research Part D: Transport and Environment
Keith Perks, Mónica Viana, Francisca Farache, Jana Kollat (2017)
A critical reflection on the role of dialogue in communicating ethical CSR through digital platforms
Cogent Business and Management, 3
M. Dooms (2019)
Stakeholder Management for Port SustainabilityGreen Ports
J. Dawkins (2005)
Corporate responsibility: The communication challengeJournal of Communication Management, 9
F. Parola, G. Satta, L. Penco, G. Profumo (2013)
Emerging Port Authority communication strategies: Assessing the determinants of disclosure in the annual reportResearch in transportation business and management, 8
Á. Moreno, P. Capriotti (2009)
Communicating CSR, citizenship and sustainability on the webJournal of Communication Management, 13
Rattaporn Teerawattana, Yi-Chih Yang (2019)
Environmental Performance Indicators for Green Port Policy Evaluation: Case Study of Laem Chabang PortThe Asian Journal of Shipping and Logistics
M. Ashrafi, M. Acciaro, T. Walker, G. Magnan, M. Adams (2019)
Corporate sustainability in Canadian and US maritime portsJournal of Cleaner Production
Jarol Manheim, C. Pratt (1986)
Communicating Corporate Social Responsibility.Public Relations Review, 12
S. Beresford, Andreas Schwarz, S. Moss, B. Walmsley (2014)
Managing public relations.
S. Santos, L. Rodrigues, M. Branco (2016)
Online sustainability communication practices of European seaportsJournal of Cleaner Production, 112
K. Podnar (2008)
Guest Editorial: Communicating Corporate Social ResponsibilityJournal of Marketing Communications, 14
M. Ashrafi, T. Walker, G. Magnan, M. Adams, M. Acciaro (2020)
A review of corporate sustainability drivers in maritime ports: a multi-stakeholder perspectiveMaritime Policy & Management, 47
Francisca Farache, Isobel Tetchner, Jana Kollat (2018)
CSR Communications on Twitter: An Exploration into Stakeholder Reactions
M. Puig, S. Raptis, C. Wooldridge, R. Darbra (2020)
Performance trends of environmental management in European ports.Marine pollution bulletin, 160
T. Donaldson, L. Preston (1995)
The Stakeholder Theory of the Corporation: Concepts, Evidence, and ImplicationsAcademy of Management Review, 20
J. Lam, W. Yap (2019)
A Stakeholder Perspective of Port City Sustainable DevelopmentSustainability
A. Vaio, L. Varriale, F. Alvino (2018)
Key performance indicators for developing environmentally sustainable and energy efficient ports: Evidence from ItalyEnergy Policy
(2011)
The strategic value of the Port of Rotterdam for the international competitiveness of The Netherlands: A first exploration, Rotterdam School of Management (RSM), Erasmus University, Rotterdam
Shintaro Okazaki, Kirk Plangger, Douglas West, Héctor Menéndez (2020)
Exploring digital corporate social responsibility communications on TwitterJournal of Business Research
Dennis Schoeneborn, M. Morsing, Andrew Crane (2019)
Formative Perspectives on the Relation Between CSR Communication and CSR Practices: Pathways for Walking, Talking, and T(w)alkingBusiness & Society, 59
Gregory Saxton, L. Gómez, Zed Ngoh, Yi-Pin Lin, Sarah Dietrich (2017)
Do CSR Messages Resonate? Examining Public Reactions to Firms’ CSR Efforts on Social MediaJournal of Business Ethics, 155
M. Dooms, A. Verbeke, E. Haezendonck (2013)
Stakeholder management and path dependence in large-scale transport infrastructure development: the port of Antwerp case (1960–2010)Journal of Transport Geography, 27
Sora Kim (2019)
The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation PerceptionJournal of Business Ethics, 154
(2020)
Value creation through corporate sustainability in the port sector: a structured literature
Suzan Burton, Alena Soboleva (2011)
Interactive or reactive? : marketing with TwitterJournal of Consumer Marketing, 28
Sora Kim, M. Ferguson (2018)
Dimensions of effective CSR communication based on public expectationsJournal of Marketing Communications, 24
N. Buratti, F. Parola, G. Satta (2018)
Insights on the adoption of social media marketing in B2B servicesThe TQM Journal
(2020)
Top 20 ports
M. Geerts, M. Dooms, L. Stas (2021)
Determinants of Sustainability Reporting in the Present Institutional Context: The Case of Port Managing BodiesSustainability
M. Geerts, M. Dooms (2020)
Sustainability Reporting for Inland Port Managing Bodies: A Stakeholder-Based View on MaterialitySustainability
Richard Waters, Jia Jamal (2011)
Tweet, tweet, tweet: A content analysis of nonprofit organizations Twitter updatesFuel and Energy Abstracts
Michael Stein, M. Acciaro (2020)
Value Creation through Corporate Sustainability in the Port Sector: A Structured Literature AnalysisSustainability
R. Bergqvist, Jason Monios (2019)
Green Ports in Theory and PracticeGreen Ports
I. Maignan, O. Ferrell (2004)
Corporate social responsibility and marketing: An integrative frameworkJournal of the Academy of Marketing Science, 32
M. Acciaro (2015)
Corporate responsibility and value creation in the port sectorInternational Journal of Logistics Research and Applications, 18
Anne Nielsen, Christa Thomsen (2018)
Reviewing corporate social responsibility communication: a legitimacy perspectiveCorporate Communications: An International Journal
Shuili Du, C. Bhattacharya (2010)
Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR CommunicationIO: Firm Structure
Francisco-Javier Cortado, R. Chalmeta (2016)
ACCOUNTING, CORPORATE GOVERNANCE & BUSINESS ETHICS | RESEARCH ARTICLE Use of social networks as a CSR communication tool
International Journal of Logistics Research and Applications, 18
Vera Rodrigues, Michael Russo, S. Sorte, J. Reis, K. Oliveira, A. Dionísio, Alexandra Monteiro, M. Lopes (2021)
Harmonizing sustainability assessment in seaports: A common framework for reporting environmental performance indicatorsOcean & Coastal Management, 202
Christian Fieseler, Matthes Fleck, Miriam Meckel (2010)
Corporate Social Responsibility in the BlogosphereJournal of Business Ethics, 91
R. Freeman (2010)
Strategic Management: A Stakeholder Approach
M. Fatma, A. Ruiz, Imran Khan, Z. Rahman (2020)
The effect of CSR engagement on eWOM on social mediaInternational Journal of Organizational Analysis, 28
Gul Denktas-Sakar, Çimen Karataş-Çetin (2012)
Port Sustainability and Stakeholder Management in Supply Chains: A Framework on Resource Dependence TheoryThe asian journal of shipping and logistics, 28
Sankar Sen, C. Bhattacharya, Daniel Korschun (2006)
The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experimentJournal of the Academy of Marketing Science, 34
(2019)
Stakeholder management for port sustainability: moving from ad-hoc to structural approaches
Jana Kollat, Francisca Farache (2017)
Achieving consumer trust on Twitter via CSR communicationJournal of Consumer Marketing, 34
(2020)
Most popular social networks worldwide
M. Morsing, M. Schultz (2006)
Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement StrategiesWiley-Blackwell: Business Ethics: A European Review
N. Trapp (2014)
Stakeholder involvement in CSR strategy-making? Clues from sixteen Danish companiesPublic Relations Review, 40
The research objective of the paper is twofold. First, it scrutinises the current state of the art concerning adopting the most popular social media by European port managing bodies (PMBs). Second, it investigates the use of social media in the corporate social responsibility (CSR) communication strategies of European PMBs.Design/methodology/approachThe paper carries out online field research on the use of social media by the top-25 European ports. Then, it provides an in-depth case study of the use of Twitter by the Port of Rotterdam for CSR communication. Finally, a content analysis of the tweets published in the 2017–2019 timeframe is performed.FindingsEmpirical results demonstrate the extensive use of social media by European PMBs to reach a wider array of stakeholders. Uneven approaches emerge considering port sizes and cultural clusters. The content analysis shows that one-third of tweets published by the Twitter account of the Port of Rotterdam address CSR issues, especially green initiatives, advocating the use of social media to communicate CSR.Research limitations/implicationsThe study focuses on the European domain. A broader sample of ports worldwide should be examined to further investigate the drivers affecting PMBs' strategic adoption and use of social media, mainly to communicate CSR.Practical implicationsThe paper provides port managers with insights to strengthen CSR communication. Given the increasing pressure of the public opinion on environmental and social issues, the ability of European PMBs to communicate their CSR commitment through social media represents a key driver when searching for consensus of stakeholders and “licence to operate”.Originality/valueThe paper adds to the existing maritime logistics literature by introducing a promising field of research.
Maritime Business Review – Emerald Publishing
Published: Mar 14, 2022
Keywords: Social media; CSR communication; Twitter; Content analysis; Rotterdam; Port managing bodies (PMBs)
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.