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References (50)
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(1973)
The trend toward company-operated units in franchise chains -
Bartels’ metatheory of marketing: a retrospective
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R. Morgan, S. Hunt (1994)
The Commitment-Trust Theory of Relationship MarketingJournal of Marketing, 58
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G. Easton (2002)
Marketing: a Critical Realist approachJournal of Business Research, 55
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S. Hunt (2014)
Understanding marketing’s philosophy debatesJournal of Historical Research in Marketing, 6
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(1985)
Does logical empiricism imprison marketing -
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Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical FoundationJournal of Marketing Education, 28
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S. Hunt (1997)
Resource-Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior?Journal of Economic Issues, 31
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S. Hunt (1991)
Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and RapprochementJournal of Consumer Research, 18
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S. Hunt, Anil Menon (1995)
Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategyJournal of Business Research, 33
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S. Hunt (1999)
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(1984)
Should marketing adopt relativism -
(1988)
The rise and fall of the functional approach to marketing: a paradigm displacement perspective -
Terry Clark, S. Hunt (2001)
Book Review: The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's ScholarshipJournal of Marketing, 65
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S. Hunt, L. Chonko (1984)
Marketing and MachiavellianismJournal of Marketing, 48
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K. Conner (1991)
A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm?Journal of Management, 17
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S. Hunt, D. Arnett (2004)
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Robert Dwyer, P. Schurr, Sejo Oh (1987)
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S. Hunt (1989)
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S. Hunt (1990)
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The Resource-Advantage Theory of CompetitionJournal of Management Inquiry, 4
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V. Mahajan, E. Muller, F. Bass (1990)
New Product Diffusion Models in Marketing: A Review and Directions for Research:Journal of Marketing, 54
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Ethical Problems of Marketing ResearchersJournal of Marketing Research, 21
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(1977)
Franchising: promises, problems, prospects -
S. Hunt, Scott Vitell (1986)
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S. Hunt (1971)
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S. Hunt (1978)
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S. Hunt (2011)
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Competition and the Objectives of Government Policy -
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The normative imperatives of business and marketing strategy: grounding strategy in resource‐advantage theoryJournal of Business & Industrial Marketing, 19
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S. Hunt (2015)
The bases of power approach to channel relationships: has marketing’s scholarship been misguided?Journal of Marketing Management, 31
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S. Hunt (2007)
Economic growth: should policy focus on investment or dynamic competition?European Business Review, 19
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S. Hunt (1976)
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Competition as an Evolutionary Process and Antitrust PolicyJournal of Public Policy & Marketing, 20
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S. Hunt (1994)
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(2006)
Verizon v. Trinko: from post-Chicago antitrust to resource-advantage competition
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 1755-750X
- DOI
- 10.1108/JHRM-11-2018-0056
- Publisher site
- See Article on Publisher Site
Abstract
PurposeThe purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.Design/methodology/approachThe study uses an autobiographical approach.FindingsMost of the articles, research monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory; and marketing management and strategy. The value system that has guided these research programs has been shaped by specific events that took place in the author’s formative years. This essay chronicles these events and the origins and development of the seven research programs.Originality/valueChronicling the importance, origins and development of the seven research programs will hopefully motivate and assist other scholars in developing their own research programs.
Journal
Journal of Historical Research in Marketing – Emerald Publishing
Published: Feb 18, 2019