Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Shelby D. Hunt: a retrospection on the importance, origins, and development of research programs

Shelby D. Hunt: a retrospection on the importance, origins, and development of research programs PurposeThe purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.Design/methodology/approachThe study uses an autobiographical approach.FindingsMost of the articles, research monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory; and marketing management and strategy. The value system that has guided these research programs has been shaped by specific events that took place in the author’s formative years. This essay chronicles these events and the origins and development of the seven research programs.Originality/valueChronicling the importance, origins and development of the seven research programs will hopefully motivate and assist other scholars in developing their own research programs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Shelby D. Hunt: a retrospection on the importance, origins, and development of research programs

Hunt, Shelby D.
Journal of Historical Research in Marketing , Volume 11 (1): 43 – Feb 18, 2019
Download PDF
43 pages

Loading next page...
 
/lp/emerald-publishing/shelby-d-hunt-a-retrospection-on-the-importance-origins-and-Jw1vOoNAHE
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-750X
DOI
10.1108/JHRM-11-2018-0056
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.Design/methodology/approachThe study uses an autobiographical approach.FindingsMost of the articles, research monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory; and marketing management and strategy. The value system that has guided these research programs has been shaped by specific events that took place in the author’s formative years. This essay chronicles these events and the origins and development of the seven research programs.Originality/valueChronicling the importance, origins and development of the seven research programs will hopefully motivate and assist other scholars in developing their own research programs.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: Feb 18, 2019

There are no references for this article.