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Russ Belk, autobiographical reflections

Russ Belk, autobiographical reflections PurposeBy tracing something of my history in becoming a marketing professor and conducting research, I hope to demonstrate that if I can flourish without compromising my ideals or losing my enthusiasm for research, so can anyone.Design/methodology/approachI attempt to show my trajectory, emphasizing the little turns along the way that have sent me in certain directions. I also discuss several of my most cited articles and discuss how they emerged.FindingsI emphasize reading broadly, working with interesting co-authors, learning from my students and breaking free of narrow disciplinary boundaries as ways that have helped to stimulate and inspire me. The implicit message here is to take a chance and dare to do something different from what seems to be the mainstream.Practical implicationsThere is certainly no single way to pursue a successful career. But I hope that by showing how I happened to get to where I am, I may give support and encouragement to those who may feel they are outside the academic mainstream in marketing or that their ideas don’t quite jell with those of colleagues.Originality/valueThe story and opinions here are mine alone. Together with others’ biographies and autobiographies (Shaw and Wilkinson, 2011), hopefully the reader can find a range of possibilities. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Russ Belk, autobiographical reflections

Belk, Russell
Journal of Historical Research in Marketing , Volume 9 (2): 12 – May 15, 2017
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-750X
DOI
10.1108/JHRM-11-2016-0026
Publisher site
See Article on Publisher Site

Abstract

PurposeBy tracing something of my history in becoming a marketing professor and conducting research, I hope to demonstrate that if I can flourish without compromising my ideals or losing my enthusiasm for research, so can anyone.Design/methodology/approachI attempt to show my trajectory, emphasizing the little turns along the way that have sent me in certain directions. I also discuss several of my most cited articles and discuss how they emerged.FindingsI emphasize reading broadly, working with interesting co-authors, learning from my students and breaking free of narrow disciplinary boundaries as ways that have helped to stimulate and inspire me. The implicit message here is to take a chance and dare to do something different from what seems to be the mainstream.Practical implicationsThere is certainly no single way to pursue a successful career. But I hope that by showing how I happened to get to where I am, I may give support and encouragement to those who may feel they are outside the academic mainstream in marketing or that their ideas don’t quite jell with those of colleagues.Originality/valueThe story and opinions here are mine alone. Together with others’ biographies and autobiographies (Shaw and Wilkinson, 2011), hopefully the reader can find a range of possibilities.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: May 15, 2017

References

  • Mutuality: critique and substitute for Belk’s sharing
  • Worldly possessions: issues and criticisms
  • Materialism: trait aspects of living in the material world
  • A Child’s Christmas in America: Santa Claus as deity, consumption as religion
  • Possessions and the extended self
  • The perfect gift
  • Why not share rather than own?
  • Sharing
  • Extended self in a digital world
  • The labors of the Odysseans and the legacy of the Odyssey
  • Accept no substitutes: a reply to Arnould and Rose