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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1755-425X
- DOI
- 10.1108/17554251011041805
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – The purpose of this paper is to demonstrate how key strategic decisions are made in practice at a successful FTSE 100 company. Design/methodology/approach – The paper is based on semi‐structured interview with the Chief Executive of BP, Dr Tony Hayward. Dr Hayward has introduced his “Forward Agenda” with the aim of turning BP into a more efficient and simpler organisation to achieve operational efficiency. Findings – The paper sheds light on ingredients of successful transformation, key elements of growth, strategy implementation, and the link between corporate responsibility and strategy. Practical implications – The paper presents views of a successful chief executive of a FTSE 100 company. It provides an insight on how strategy is made and executed. Originality/value – The paper bridges the gap between theory and practice. It provides a practical view and demonstrates how a leading chief executive thinks about key strategic issues.
Journal
Journal of Strategy and Management – Emerald Publishing
Published: May 18, 2010
Keywords: Strategic management; Decision making; Corporate social responsibility; Business development