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Research into the Internationalisation Process: Advice to an Alien

Research into the Internationalisation Process: Advice to an Alien This paper reviews several facets of the state of play of current research into the internationalisation process. In particular, the author considers origin, geographical coverage, methodology and the theoretical impact of this research domain. The paper concludes by suggesting future directions for colleagues researching in this area and argues that interdisciplinary initiatives by colleagues are likely to be the most productive. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Research in Marketing and Entrepreneurship Emerald Publishing

Research into the Internationalisation Process: Advice to an Alien

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Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
1471-5201
DOI
10.1108/14715209980001552
Publisher site
See Article on Publisher Site

Abstract

This paper reviews several facets of the state of play of current research into the internationalisation process. In particular, the author considers origin, geographical coverage, methodology and the theoretical impact of this research domain. The paper concludes by suggesting future directions for colleagues researching in this area and argues that interdisciplinary initiatives by colleagues are likely to be the most productive.

Journal

Journal of Research in Marketing and EntrepreneurshipEmerald Publishing

Published: Jul 1, 1999

Keywords: Internationalisation process; Research direction

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