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Research in marketing and entrepreneurship: a retrospective viewpoint

Research in marketing and entrepreneurship: a retrospective viewpoint Purpose – The purpose of this paper is to reflect upon 13 years of the Journal of Research in Marketing and Entrepreneurship and developments in the field over that period. Design/methodology/approach – The authors reflect upon the past and future of the marketing and entrepreneurship discipline. Findings – There is an abundance of important research questions to fuel faculty and PhD student research for years to come. Originality/value – This paper has value as a reflective piece which goes on to pose research questions of the future. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Research in Marketing and Entrepreneurship Emerald Publishing

Research in marketing and entrepreneurship: a retrospective viewpoint

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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1471-5201
DOI
10.1108/14715201111147914
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to reflect upon 13 years of the Journal of Research in Marketing and Entrepreneurship and developments in the field over that period. Design/methodology/approach – The authors reflect upon the past and future of the marketing and entrepreneurship discipline. Findings – There is an abundance of important research questions to fuel faculty and PhD student research for years to come. Originality/value – This paper has value as a reflective piece which goes on to pose research questions of the future.

Journal

Journal of Research in Marketing and EntrepreneurshipEmerald Publishing

Published: Jul 12, 2011

Keywords: Marketing; Entrepreneurialism; Research; Journals

References