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Reflections on the American Marketing Association Doctoral Consortium

Reflections on the American Marketing Association Doctoral Consortium Purpose – The purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible for developing this very successful academic program. Design/methodology/approach – The paper comprises personal reflections and historical narrative. Findings – The founding of the AMA Doctoral Consortium was led by Thomas Stoudt and was later ensured continuity through the support of Jagdish Sheth. The Consortium went through two markedly different eras. Similarities and differences between the early consortia from 1966 through the mid‐1970s and those since the mid‐1970s are presented to give a sense of how the Consortium has changed over its 45‐year history. Originality/value – This brief note is the first attempt to document the founding and history of what has become an important institution in the marketing academy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Reflections on the American Marketing Association Doctoral Consortium

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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-750X
DOI
10.1108/17557501111132181
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible for developing this very successful academic program. Design/methodology/approach – The paper comprises personal reflections and historical narrative. Findings – The founding of the AMA Doctoral Consortium was led by Thomas Stoudt and was later ensured continuity through the support of Jagdish Sheth. The Consortium went through two markedly different eras. Similarities and differences between the early consortia from 1966 through the mid‐1970s and those since the mid‐1970s are presented to give a sense of how the Consortium has changed over its 45‐year history. Originality/value – This brief note is the first attempt to document the founding and history of what has become an important institution in the marketing academy.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: May 3, 2011

Keywords: United States of America; Marketing theory; Professional associations

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