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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 1055-3185
- DOI
- 10.1108/eb028851
- Publisher site
- See Article on Publisher Site
Abstract
The performance effects of productmarket and international diversification were examined in a sample of 156 U.S. corporations. Three sets of performance measures were used 1 profitability, 2 riskadjusted returns, and 3 growth. Results suggest independent effects on profitability, and interactive effects on riskadjusted returns and growth. Results also clarify seemingly conflicting findings on productmarket and international diversification effects on performance.
Journal
The International Journal of Organizational Analysis – Emerald Publishing
Published: Mar 1, 1996