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Procurement and its Role in Corporate Strategy An Overview of the Wine and Spirit Industry

Procurement and its Role in Corporate Strategy An Overview of the Wine and Spirit Industry Procurement can be seen as a key element in any organisational corporate strategy. The development of a procurement strategy is examined, discussing insights gained in the application of such a policy within an international drinks and leisure organisation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

Procurement and its Role in Corporate Strategy An Overview of the Wine and Spirit Industry

Sutton, Barry
International Journal of Wine Marketing , Volume 1 (1): 11 – Jan 1, 1989
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11 pages

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb017570
Publisher site
See Article on Publisher Site

Abstract

Procurement can be seen as a key element in any organisational corporate strategy. The development of a procurement strategy is examined, discussing insights gained in the application of such a policy within an international drinks and leisure organisation.

Journal

International Journal of Wine Marketing – Emerald Publishing

Published: Jan 1, 1989

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