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Training programs designed to enhance managerial effectiveness at crosscultural communication tend to be directed at specific target cultures. This paper argues that an etic approach, one based on universal variables that occur in every culture and that vary across cultures, comprises an important alternative. This paper reviews anthropologicalsociolinguistic research on one universal variable, politeness. Politeness, or linguistic indirection used to show social consideration, is a crucial element of interpersonal communication in all human cultures, yet it has received little mention in the literature. Implications of politeness for managerial crosscultural communication are explored. The implications of a universalistic approach to crosscultural communication training are discussed.
The International Journal of Organizational Analysis – Emerald Publishing
Published: Jan 1, 1996
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