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Phyllis Hands and Her Influences on the South African Wine Industry

Phyllis Hands and Her Influences on the South African Wine Industry The author outlines the recent career of Phyllis Hands, the South African born founder of the Cape Wine Academy. He shows how, since a chance association with a small vineyard in the early days, she has steadily increased her involvement with the South African wine industry. She has now developed the twin roles of a public relations officer for South African wine and a leading educator on the subject. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

Phyllis Hands and Her Influences on the South African Wine Industry

International Journal of Wine Marketing , Volume 5 (4): 8 – Apr 1, 1993

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008620
Publisher site
See Article on Publisher Site

Abstract

The author outlines the recent career of Phyllis Hands, the South African born founder of the Cape Wine Academy. He shows how, since a chance association with a small vineyard in the early days, she has steadily increased her involvement with the South African wine industry. She has now developed the twin roles of a public relations officer for South African wine and a leading educator on the subject.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Apr 1, 1993

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