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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2001 MCB UP Ltd. All rights reserved.
- ISSN
- 1471-5201
- DOI
- 10.1108/14715200180001481
- Publisher site
- See Article on Publisher Site
Abstract
The authors describe a research model that they have found particularly helpful in their pursuit of “Interface” research. They are keen to share what they consider good practice with other colleagues who are either considering conducting research into, or are keen to start researching into, the “Interface”.
Journal
Journal of Research in Marketing and Entrepreneurship – Emerald Publishing
Published: Jul 1, 2001
Keywords: Research; Research methods; Research work