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Oenographile and the Layman

Oenographile and the Layman The study of wine labels can be a non vinous entry to the wine world. There was self labelling of vats before 3000BC followed by that of smaller vessels, and later, corks. Paper labels were used in the nineteenth century, and became compulsory in the twentieth. To assess a wine, the grape variety, the soil of the area indicated, and the climate, will form the platform upon which to impose the effect of the complicated regulations appearing on the front label. It may be necessary to discount near deception, or over advertisement. The basic wine laws of two countries are highlighted in order to appraise three illustrated labels. Concluding are brief indicative notes of some other countries. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

Oenographile and the Layman

Garrett, Peter
International Journal of Wine Marketing , Volume 10 (2): 13 – Feb 1, 1998
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13 pages

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008682
Publisher site
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Abstract

The study of wine labels can be a non vinous entry to the wine world. There was self labelling of vats before 3000BC followed by that of smaller vessels, and later, corks. Paper labels were used in the nineteenth century, and became compulsory in the twentieth. To assess a wine, the grape variety, the soil of the area indicated, and the climate, will form the platform upon which to impose the effect of the complicated regulations appearing on the front label. It may be necessary to discount near deception, or over advertisement. The basic wine laws of two countries are highlighted in order to appraise three illustrated labels. Concluding are brief indicative notes of some other countries.

Journal

International Journal of Wine Marketing – Emerald Publishing

Published: Feb 1, 1998

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