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Nikhilesh Dholakia: critical path, perils and unending quest

Nikhilesh Dholakia: critical path, perils and unending quest PurposeThe purpose of this paper is to trace the personal and intellectual evolution of the author via an autobiographic approach.Design/methodology/approachPersonal, reflective, interpretive, historical narrative.FindingsFor the author, the writing of this paper opened new and reflective windows on personal and intellectual evolution, and similar effects may happen with some of the readers.Research limitations/implicationsSome of the critical directions suggested herein could possibly inspire innovative critical marketing work.Practical implicationsThere may be some insights on how to blend observations of the world at large with critical theories gleaned from the literature.Social implicationsThe paper offers reflections of the unequal, unjust state of the world, and this could inspire others to seek innovative ameliorative pathways.Originality/valueAs an autobiographical narrative, this paper – by definition – is original and unique. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Nikhilesh Dholakia: critical path, perils and unending quest

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-750X
DOI
10.1108/JHRM-12-2018-0064
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to trace the personal and intellectual evolution of the author via an autobiographic approach.Design/methodology/approachPersonal, reflective, interpretive, historical narrative.FindingsFor the author, the writing of this paper opened new and reflective windows on personal and intellectual evolution, and similar effects may happen with some of the readers.Research limitations/implicationsSome of the critical directions suggested herein could possibly inspire innovative critical marketing work.Practical implicationsThere may be some insights on how to blend observations of the world at large with critical theories gleaned from the literature.Social implicationsThe paper offers reflections of the unequal, unjust state of the world, and this could inspire others to seek innovative ameliorative pathways.Originality/valueAs an autobiographical narrative, this paper – by definition – is original and unique.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: Nov 18, 2019

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