Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Morris B. Holbrook: an historical autoethnographic subjective personal introspection

Morris B. Holbrook: an historical autoethnographic subjective personal introspection PurposeThis paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.Design/methodology/approachThe paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI.FindingsThe paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career.Research limitations/implicationsThe main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash.Originality/valueIn the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Morris B. Holbrook: an historical autoethnographic subjective personal introspection

Download PDF
47 pages

Loading next page...
 
/lp/emerald-publishing/morris-b-holbrook-an-historical-autoethnographic-subjective-personal-ne0dQIiqe7
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-750X
DOI
10.1108/JHRM-07-2016-0017
Publisher site
See Article on Publisher Site

Abstract

PurposeThis paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.Design/methodology/approachThe paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI.FindingsThe paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career.Research limitations/implicationsThe main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash.Originality/valueIn the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: May 15, 2017

References

  • On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity
  • Consumer’s identification and beyond: attraction, reverence, and escapism in the evaluation of films
  • Dreaming of artistic excellence, popularity, or both?
  • Developing, disseminating, and utilizing marketing knowledge
    AMA Task Force on the Development of Marketing Thought
  • Reinterpretation of mere exposure or exposure of mere reinterpretation?
  • The convergent validity of dichotic listening and hemispheric priming as methods for studying lateralized differences in affective responses
  • The formation of affective judgments: the cognitive-affective model versus the independence hypothesis
  • Developing a typology of affective responses to advertising
  • Combining esthetic and social value to explain preferences for product styles with the incorporation of personality and ensemble effects
  • Does an absence of brand equity generalize across product classes?
  • Beyond market orientation: a conceptualization of market evolution
  • Understanding and managing the brand space
  • Viewing brands in multiple dimensions
  • Remembering Chet: theorising the mythology of the self-destructive bohemian artist as self-producer and self-consumer in the market for romanticism
  • Must we have Muzak wherever we go? A critical consideration of the consumer culture
  • Challenging conventions in arts marketing: experiencing the skull
  • Industrial purchasing behavior: a reappraisal
  • Industrial purchasing behavior: some final comments
  • Selling processes and buyer behavior: theoretical implications of recent research
  • The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty
  • Product-class effects on brand commitment and brand outcomes: the role of brand trust and brand affect
  • Ethical consumption experiences and ethical space
  • A stochastic three-way unfolding model for asymmetric binary data
  • What’s an Oscar worth? An empirical estimation of the effects of nominations and awards on movie distribution and income