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Modeling global facility location decisions: integrating marketing and manufacturing decisions

Modeling global facility location decisions: integrating marketing and manufacturing decisions Rapid changes in today's global markets are forcing businesses to re-examine and improve the ways they compete. Integration of facility location decisions in global marketing and manufacturing strategies provides an important means for firms to compete in global markets. This paper proposes that manufacturing utility can be related to marketing utility through facility location decisions. Consequently, it presents a mathematical model for global facility location that integrates marketing and manufacturing decisions in a global context. It also presents a four-stage evolutionary model that can guide managers in making global facility location decisions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management & Data Systems Emerald Publishing

Modeling global facility location decisions: integrating marketing and manufacturing decisions

Industrial Management & Data Systems , Volume 102 (2): 9 – Mar 1, 2002

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References (45)

Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
0263-5577
DOI
10.1108/02635570210419654
Publisher site
See Article on Publisher Site

Abstract

Rapid changes in today's global markets are forcing businesses to re-examine and improve the ways they compete. Integration of facility location decisions in global marketing and manufacturing strategies provides an important means for firms to compete in global markets. This paper proposes that manufacturing utility can be related to marketing utility through facility location decisions. Consequently, it presents a mathematical model for global facility location that integrates marketing and manufacturing decisions in a global context. It also presents a four-stage evolutionary model that can guide managers in making global facility location decisions.

Journal

Industrial Management & Data SystemsEmerald Publishing

Published: Mar 1, 2002

Keywords: Manufacturing; Location; Decision making

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