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Micro and Small Firm Marketing A Pre‐Millennium Muse from Paradise (Already out of date!)

Micro and Small Firm Marketing A Pre‐Millennium Muse from Paradise (Already out of date!) Based on a series of thoughts, heavily influenced by the sun and rum, this paper attempts to synthesise a number of disparate influences including micro‐businesses in Barbados, marketing in rapid growth markets, mainstream texts, and creativity in marketing and in smaller firms. This journey is undertaken in order to seek inspiration for a theory of small firm marketing but questions are raised as to how far one all encompassing theory is either possible or desirable. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Research in Marketing and Entrepreneurship Emerald Publishing

Micro and Small Firm Marketing A Pre‐Millennium Muse from Paradise (Already out of date!)

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1471-5201
DOI
10.1108/14715200080001551
Publisher site
See Article on Publisher Site

Abstract

Based on a series of thoughts, heavily influenced by the sun and rum, this paper attempts to synthesise a number of disparate influences including micro‐businesses in Barbados, marketing in rapid growth markets, mainstream texts, and creativity in marketing and in smaller firms. This journey is undertaken in order to seek inspiration for a theory of small firm marketing but questions are raised as to how far one all encompassing theory is either possible or desirable.

Journal

Journal of Research in Marketing and EntrepreneurshipEmerald Publishing

Published: Oct 1, 2000

Keywords: Micro‐businesses; Barbados; Rapid growth markets; Creativity in marketing

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