Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Mediating role of innovativeness between risk taking and performance in Indian universities

Mediating role of innovativeness between risk taking and performance in Indian universities PurposeWith increased globalization, Indian universities are struggling to attract and retain talented academics and are exploring the ways to enhance their service performance and brand image (BI). However, there is a paucity of studies that view universities through the corporate lens. Therefore, the purpose of this paper is to examine the mediating role of innovativeness in the relationships of creativity, risk taking (RT), and performance in service delivery (PSD). Another objective is to find out how this nexus affects universities’ BI.Design/methodology/approachResponses were collected from 280 academics working for different Indian universities. Structural analysis was performed to examine the relationships under investigation.FindingsThe results indicate that innovativeness fully mediates the positive RT – PSD relationship and that PSD positively influences BI.Research limitations/implicationsThe findings of this study mainly augment the theory of BI by empirically linking BI and its antecedents in the context of Indian universities.Practical implicationsFor enhancing a university’s BI, management is encouraged to promote RT work culture along with innovative and creative teaching methods.Originality/valueThis study is one of the few studies in India that see academia through the corporate lens. Also, it provides evidence for the importance innovativeness in enhancing BI of a university. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png South Asian Journal of Business Studies Emerald Publishing

Mediating role of innovativeness between risk taking and performance in Indian universities

Download PDF
19 pages

Loading next page...
 
/lp/emerald-publishing/mediating-role-of-innovativeness-between-risk-taking-and-performance-dPnWHz4vPG

References (123)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2398-628X
DOI
10.1108/SAJBS-09-2016-0080
Publisher site
See Article on Publisher Site

Abstract

PurposeWith increased globalization, Indian universities are struggling to attract and retain talented academics and are exploring the ways to enhance their service performance and brand image (BI). However, there is a paucity of studies that view universities through the corporate lens. Therefore, the purpose of this paper is to examine the mediating role of innovativeness in the relationships of creativity, risk taking (RT), and performance in service delivery (PSD). Another objective is to find out how this nexus affects universities’ BI.Design/methodology/approachResponses were collected from 280 academics working for different Indian universities. Structural analysis was performed to examine the relationships under investigation.FindingsThe results indicate that innovativeness fully mediates the positive RT – PSD relationship and that PSD positively influences BI.Research limitations/implicationsThe findings of this study mainly augment the theory of BI by empirically linking BI and its antecedents in the context of Indian universities.Practical implicationsFor enhancing a university’s BI, management is encouraged to promote RT work culture along with innovative and creative teaching methods.Originality/valueThis study is one of the few studies in India that see academia through the corporate lens. Also, it provides evidence for the importance innovativeness in enhancing BI of a university.

Journal

South Asian Journal of Business Studies – Emerald Publishing

Published: Mar 5, 2018

There are no references for this article.