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Purpose – To improve the quality of strategy development and implementation in a large or small enterprise. Design/methodology/approach – Principles extracted from the author ís observation and experience and set out as a checklist for strategy formulation. Findings – By acting on ten key principles or trends, businesses can reduce risks and take advantage of future market opportunities. Practical implications – Improve strategy through an ability to anticipate change in the environmental business model. Originality/value – The article creates a practical approach to allow business strategists to think through the micro application of macro trends.
Handbook of Business Strategy – Emerald Publishing
Published: Jan 1, 2006
Keywords: Corporate strategy; Competitive advantage
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