Access the full text.
Sign up today, get DeepDyve free for 14 days.
W.F. Muhs
The product life cycle concept: origin and early antecedents
D. Schendel, K. Hatten (1972)
Business Policy or Strategic Management: A Broader View for an Emerging Discipline. Paper No. 371.
Wroe Alderson (1937)
A Marketing View of CompetitionJournal of Marketing, 1
R.S. Alexander, F.M. Surface, W. Alderson
Marketing
W. Alderson
Product growth cycle
A.R. Oxenfeldt
The formulation of a market strategy
D. Schendel, Charles Hofer (1980)
Strategic management : a new view of business policy and planningAdministrative Science Quarterly, 25
C.R. Wasson
What is ‘new’ about new products?
Wroe Alderson, Ben Wooliscroft, Robert Tamilia, S. Shapiro (2006)
A twenty-first century guide to Aldersonian marketing thought
B.D. Henderson
The star of the portfolio
M. Luther
Trade and usury
Peter Dickson, James Ginter (1987)
Market Segmentation, Product Differentiation, and Marketing StrategyJournal of Marketing, 51
C. Anderson, Julian Vincze (1999)
Strategic Marketing Management
D.W. Cravens
Strategic Marketing
S.F. III Pirog, M.F. Smith
Giving voice to marketing's intellectual heritage
A.W. Shaw
Scientific management in business
John Czepiel (1992)
Competitive marketing strategy
Wendell Smith (1956)
Product Differentiation and Market Segmentation as Alternative Marketing StrategiesJournal of Marketing, 21
D.E. Schendel, K.J. Hatten
Business policy or strategic management: a broader view for an emerging discipline
L.E. Boone, D.L. Kurtz
Contemporary Marketing
P. Kotler (1978)
Harvesting strategies for weak productsBusiness Horizons, 21
J.W. Forrester
Advertising: a problem in industrial dynamics
P. Kotler (1972)
Marketing Management: Analysis, Planning, Implementation and Control
F.W. Taylor
Shop Management
E. Chamberlin (1933)
The Theory of Monopolistic CompetitionJournal of Political Economy
E. Philip, C. Roland, Christensen, K. Andrews, J. Bower, K. Andrews, Edmund, P. Guth (1973)
Business policy: text and cases
B.D. Henderson
Anatomy of a cash cow
Kazuo Usui (2008)
The Development of Marketing Management: The Case of the USA c. 1910-1940
Joan Robinson (1969)
Economics of imperfect competition
M. Jelinek, M. Porter (1990)
The Competitive Advantage of Nations.Administrative Science Quarterly, 37
P.F. Drucker
The Practice of Management
G.S. Day
Introduction to special section: the product life cycle: analysis and application issues
S. Hunt (2011)
The Theory of Monopolistic Competition, Marketing’s Intellectual History, and the Product Differentiation Versus Market Segmentation ControversyJournal of Macromarketing, 31
W. Alderson
Dynamic Marketing Behavior
J. Clark (1962)
Competition as a dynamic process
Ben Enis (1974)
Marketing principles: the management process
E. McCarthy, W. Perreault, Pascale McCarthy, E. Jerome, Edmund Jerome (1978)
Basic marketing: A managerial approach
L. Vogel, Acsw Ma (1986)
Strategy and StructureAdministration in Social Work, 10
W. Lazer, J.D. Culley
Marketing Management: Foundations and Concepts
Eric Shaw, D. Jones (2005)
A history of schools of marketing thoughtMarketing Theory, 5
L. Rosenberg (1978)
The roots of marketing strategy : a collection of pre-1950 readings
B.D. Henderson
The experience curve reviewed IV, the growth‐share matrix
Wroe Alderson (1978)
Marketing Behavior and Executive Action
P. Kotler, K.L. Keller
Marketing Management
R. Bartels (1964)
The development of marketing thoughtJournal of Marketing Research, 1
W.D. Jr Perreault, J.P. Cannon, E.J. McCarthy
Basic Marketing
R. Kerin, R. Peterson (1978)
Strategic Marketing Problems: Cases and Comments
Általános tudományok (2010)
Diffusion of Innovations
N. Borden, P. Kotler (1960)
Marketing management : analysis, planning, and controlJournal of Marketing, 37
G. Liddell, R. Scott
Greek‐English Lexicon (Abridged)
St Thomas of Aquinas
On fraud committed in buying and selling
R. Buzzell
Competitive behavior and product life cycles
G. Day (1977)
Diagnosing the Product PortfolioJournal of Marketing, 41
P. Patel, Michael Younger (1978)
A frame of reference for strategy developmentLong Range Planning, 11
C. Wasson (1974)
Dynamic competitive strategy & product life cycles
M. Tadajewski, D. Jones (2008)
History of marketing thought
P. Drucker, 齐 若兰, 那 国毅 (1954)
管理的实践=The practice of management
H.A. Simon
Administrative Behavior
W. Lazer, E.H. Shaw
The product life cycle
G. Shove, Joan Robinson (1933)
The Economics of Imperfect Competition.The Economic Journal, 43
R. Bartels (1978)
Marketing literature : development and appraisal
J.E. Smallwood
The product life cycle: a key to successful strategic marketing planning
S.C. Johnson, C. Jones
How to organize for new products
H. Liddell, R. Scott (2010)
A Lexicon Abridged from Liddell & Scott's Greek-English Lexicon
P. Kotler (1965)
Phasing Out Weak ProductsHarvard Business Review, 43
B.D. Henderson
Cash traps
N.H. Borden
Note on concept of the marketing mix
W. Qualls, R. Olshavsky, Ronald Michaels (1981)
Shortening of the PLC—AN Empirical TestJournal of Marketing, 45
S. Hunt, R. Morgan (1995)
The Comparative Advantage Theory of CompetitionJournal of Marketing, 59
T. Levitt (1965)
EXPLOIT THE PRODUCT LIFE CYCLE, 43
Bernard Bailyn (1950)
The Apologia of Robert KeayneWilliam and Mary Quarterly, 7
W. Wilkie, E. Moore (2003)
Scholarly Research in Marketing: Exploring the “4 Eras” of Thought DevelopmentJournal of Public Policy & Marketing, 22
C. Jones
Product development from the managerial point of view
W. Wilkie, E. Moore (2002)
Marketing's Relationship to Society
J. Sheth, D. Gardner, Dennis Garrett (1986)
Marketing Theory: Evolution and Evaluation
N. Borden (1964)
The Concept of the Marketing Mix
G. Steiner (1969)
Top Management Planning
Stephen Pirog, Michael Smith (2011)
Giving voice to marketing's intellectual heritage: Dixon's view of marketing as value creationJournal of Historical Research in Marketing, 3
J.G. March, H.A. Simon
Organizations
E.J. Kelley, W. Lazer
Managerial Marketing
J. Dean
Managerial Economics
T. Jackson (1996)
Book review: Global disasters: Inquiries into management ethics, by Allinson, Robert E., Englewood Cliffs, NJ: Prentice Hall, 1994, $34.95 (cloth).Managerial and Decision Economics, 17
N.K. Dhalla, S. Yuspeh
Forget the product life cycle concept!
J. Cannon (1968)
Business strategy and policy
F.W. Taylor
Scientific Management
H.I. Ansoff
Corporate Strategy
L. Lyon (1978)
Salesmen in marketing strategy
S.J.Q. Robinson, R. Hichens, D. Wade (1978)
The directional policy matrix—tool for strategic planningLong Range Planning, 11
B. Hako (1972)
Strategies for diversificationLong Range Planning, 5
M.E. Porter
Competitive Advantage: Creating and Sustaining Competitive Advantage
B.D. Henderson
The product portfolio
S.D. Hunt
Marketing Theory
Rolando Polli, V. Cook (1969)
Validity of the Product Life CycleThe Journal of Business, 42
H. Simon (1991)
The Architecture of Complexity, 106
Michael Porter (1980)
Competitive Strategy: Techniques for Analyzing Industries and Competitors
D.F. Abell
Strategic windows
A.W. Frey
The Effective Marketing Mix
J. Clark (1940)
Toward a concept of workable competitionThe American Economic Review, 30
A. Shaw
An approach to business problems
Purpose – The purpose of this paper is to organize the semantics jungle of marketing strategy approaches, terms and concepts into a logically coherent framework using the history of marketing thought to inform current marketing research and practice. Design/methodology/approach – The paper takes the form of an intensive literature review tracing the three streams of marketing strategy terms and concepts from their roots in the literatures of early marketing management, managerial economics and corporate management to the present. Findings – Along with marketing ideas, strategy concepts from managerial economics and from corporate management were absorbed directly into the corpus of strategic marketing thought. These three streams of research have converged into the current state of marketing strategy – an eclectic mixture of both complementary and conflicting strategic approaches, terms and concepts. By systematically following the evolutionary development of major contributions to strategic marketing thought and by redefining terms and refining concepts the various approaches to strategy can be integrated into a comprehensive conceptual framework for organizing and choosing among individual marketing strategies. Originality/value – The framework offers conceptual and practical value. It provides a researcher with a consistent set of terms and concepts to build upon. The framework also provides a strategic toolkit for the marketing manager, based upon organizational and environmental conditions, to choose from among the feasible alternatives the most effective marketing strategy to achieve management's goal(s).
Journal of Historical Research in Marketing – Emerald Publishing
Published: Jan 27, 2012
Keywords: History of marketing thought; Business strategy; Marketing strategy; Management strategy; Marketing management strategy; Strategic marketing; Segmentation; Targeting; Marketing mix
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.