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Marketing smart tourism cities – a strategic dilemma

Marketing smart tourism cities – a strategic dilemma Guest editorial J. Andres Coca-Stefaniak Marketing smart tourism cities – a strategic dilemma J. Andres Coca-Stefaniak is based at the Department of Introduction: are smart tourism cities counterproductive to memorable visitor experiences? Marketing, Events and Tourism, University of There is a growing consensus among scholars in neuroscience with regard to the adverse Greenwich, Greenwich, UK. effects of technology on the cognitive functions of the human brain (Loh and Kanai, 2016). These include the processing of emotions, memory and the storage of lived experiences. In fact, this has been shown to be particularly applicable to regular users of smartphone-based mobile applications (Wilmer et al., 2017). Rather worryingly for today’s prevalently technology-based conception of what a smart tourism destination should deliver, recent research has shown that visitors’ intentions to preserve the memories of a visit to a tourism attraction by engaging with mobile media (e.g. taking photos and sharing them with others via social media) during their visit may actually prevent those same visitors (though perhaps not the recipients of their photos via social media) from remembering the very experience they are trying to preserve (Tamir et al., 2018; see also Soares and Storm, 2018). Furthermore, research has also shown that http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Tourism Cities Emerald Publishing

Marketing smart tourism cities – a strategic dilemma

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Publisher
Emerald Publishing
Copyright
© International Tourism Studies Association
ISSN
2056-5607
DOI
10.1108/ijtc-12-2019-163
Publisher site
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Abstract

Guest editorial J. Andres Coca-Stefaniak Marketing smart tourism cities – a strategic dilemma J. Andres Coca-Stefaniak is based at the Department of Introduction: are smart tourism cities counterproductive to memorable visitor experiences? Marketing, Events and Tourism, University of There is a growing consensus among scholars in neuroscience with regard to the adverse Greenwich, Greenwich, UK. effects of technology on the cognitive functions of the human brain (Loh and Kanai, 2016). These include the processing of emotions, memory and the storage of lived experiences. In fact, this has been shown to be particularly applicable to regular users of smartphone-based mobile applications (Wilmer et al., 2017). Rather worryingly for today’s prevalently technology-based conception of what a smart tourism destination should deliver, recent research has shown that visitors’ intentions to preserve the memories of a visit to a tourism attraction by engaging with mobile media (e.g. taking photos and sharing them with others via social media) during their visit may actually prevent those same visitors (though perhaps not the recipients of their photos via social media) from remembering the very experience they are trying to preserve (Tamir et al., 2018; see also Soares and Storm, 2018). Furthermore, research has also shown that

Journal

International Journal of Tourism Cities – Emerald Publishing

Published: Dec 3, 2019

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