Access the full text.
Sign up today, get DeepDyve free for 14 days.
The article investigates factors associated with the relative success in adopting two specific alternative marine energies (liquefied natural gas [LNG] and electric batteries) in the Norwegian ferry market. This specific market segment is an interesting case study as its national-flagged fleet boasting the largest number of ships using alternative marine energies in comparison with the other countries of the region and the world.Design/methodology/approach A database tracking the yearly deployment of ships using a different combination of LNG and electric batteries was built from shipping lines’ online information and grey literature. The technological adoption approach was used to categorize different groups of users at each step of the adoption process and identify which factors separate the early adopters from the other groups of end-users. The compiled data allow tracing the changing distribution of Norwegian ferry operators along the conceptualized technology adoption curve.Findings Results indicated that the Norwegian ferry market matches required conditions to pass the “chasm” of uncertainties associated with transitioning to new technology. Some disparities between the adoption of LNG and the electric batteries in the Norwegian ferry markets are observed.Originality/value To the authors’ knowledge, no study has explored the adoption of new energies in the maritime industry based on the technology adoption process through a similar perspective. The analysis is helpful to shed light on the barriers associated with a high level of uncertainties when it comes to adopting new marine energies.
Maritime Business Review – Emerald Publishing
Published: Mar 7, 2023
Keywords: Energy transition; Alternative marine energies; Technological adoption approach; Early-adopters; Norway ferries
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.