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MANAGING THE DEMAND AND SUPPLY BRIDGE

MANAGING THE DEMAND AND SUPPLY BRIDGE The evolutionary development of a global logistics strategy in ICL is based upon a mature organisation and systems capability within the UK. Directors of supply Richard Beardon describes some of the key elements of this approach and its relationship to corporate objectives and marketing strategies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Logistics World Emerald Publishing

MANAGING THE DEMAND AND SUPPLY BRIDGE

Logistics World , Volume 1 (2): 5 – Feb 1, 1988

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0953-2137
DOI
10.1108/eb007422
Publisher site
See Article on Publisher Site

Abstract

The evolutionary development of a global logistics strategy in ICL is based upon a mature organisation and systems capability within the UK. Directors of supply Richard Beardon describes some of the key elements of this approach and its relationship to corporate objectives and marketing strategies.

Journal

Logistics WorldEmerald Publishing

Published: Feb 1, 1988

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