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Leisure travel intention following a period of COVID-19 crisis: a case study of the Dutch market

Leisure travel intention following a period of COVID-19 crisis: a case study of the Dutch market This study aims to analyse what drives and limits the Dutch population during COVID-19 in their intention to travel for leisure once travel restrictions have been lifted, to gain an insight in the psychological travel barriers following a period of crisis.Design/methodology/approachThe research process involved an online self-administrated method created with one of the leading research and web-based survey tools called Qualtrics. The questionnaire was filled by 402 respondents.FindingsThe findings indicate that the impact of COVID-19 on cutting down travel plans, certain personal values and structural constraints have a positive relationship with the leisure travel intention to various destinations. Moreover, risk perceptions and intrapersonal constraints have a positive relationship with domestic leisure travel intentions. However, these factors have a negative connection with the leisure travel intention to some international destinations. Further, decreased perceptions of risks have a negative relationship with the domestic leisure travel intentions.Research limitations/implicationsUsing questionnaires in the form of online, self-administrated surveys made it impossible to get an insight in and have control over who responded to the questionnaire. Gaining an insight into the factors impacting the leisure travel intentions following a period of crisis will make it possible for the tourism industry to respond adequately to future crises and will make it easier for destination marketers and managers to attract new tourists during the recovery process.Originality/valueTo the best of the author’s knowledge, no analysis has been so far published with a focus on the impact of COVID-19 on the Dutch population and their intention to travel. It is crucial for gaining an insight into leisure travel intention and the factors impacting this intention following a period of crisis since travel intention is an under-researched topic of academic tourism literature. This study closes the existing gap in literature. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Tourism Cities Emerald Publishing

Leisure travel intention following a period of COVID-19 crisis: a case study of the Dutch market

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Publisher
Emerald Publishing
Copyright
© International Tourism Studies Association.
ISSN
2056-5607
DOI
10.1108/ijtc-08-2020-0158
Publisher site
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Abstract

This study aims to analyse what drives and limits the Dutch population during COVID-19 in their intention to travel for leisure once travel restrictions have been lifted, to gain an insight in the psychological travel barriers following a period of crisis.Design/methodology/approachThe research process involved an online self-administrated method created with one of the leading research and web-based survey tools called Qualtrics. The questionnaire was filled by 402 respondents.FindingsThe findings indicate that the impact of COVID-19 on cutting down travel plans, certain personal values and structural constraints have a positive relationship with the leisure travel intention to various destinations. Moreover, risk perceptions and intrapersonal constraints have a positive relationship with domestic leisure travel intentions. However, these factors have a negative connection with the leisure travel intention to some international destinations. Further, decreased perceptions of risks have a negative relationship with the domestic leisure travel intentions.Research limitations/implicationsUsing questionnaires in the form of online, self-administrated surveys made it impossible to get an insight in and have control over who responded to the questionnaire. Gaining an insight into the factors impacting the leisure travel intentions following a period of crisis will make it possible for the tourism industry to respond adequately to future crises and will make it easier for destination marketers and managers to attract new tourists during the recovery process.Originality/valueTo the best of the author’s knowledge, no analysis has been so far published with a focus on the impact of COVID-19 on the Dutch population and their intention to travel. It is crucial for gaining an insight into leisure travel intention and the factors impacting this intention following a period of crisis since travel intention is an under-researched topic of academic tourism literature. This study closes the existing gap in literature.

Journal

International Journal of Tourism Cities – Emerald Publishing

Published: Oct 15, 2021

Keywords: Constraints; Risk perception; Personal values; COVID-19; Travel intention; The Dutch market

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