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Kazoo while you work: transforming people skills for the conceptual age

Kazoo while you work: transforming people skills for the conceptual age Purpose – To highlight the need for a new paradigm for business thinking as the information age matures and white‐collar jobs shift to lower cost providers overseas Design/methodology/approach – The emphasis of our business culture and education in developed countries has been dominated by a logical, sequential form of thinking associated with the left hemisphere of the brain. To compete, we will now have to promote and develop the type of creative, non‐sequential, “big‐picture” thinking skills that are usually associated with the right hemisphere. Findings – Although some people show more creative abilities at an early age than others, we all have these capabilities. Through development with music, breathing, even video games, these right‐brain skills can be stimulated and strengthened. Originality/value – Although there has been much research into the different forms of thinking the left and right hemispheres of the brain excel at, this focuses application to a relatively new and alarming trend that threatens business and employment in the USA as knowledge work becomes an outsourceable commodity. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

Kazoo while you work: transforming people skills for the conceptual age

William Protzmann
Handbook of Business Strategy , Volume 7 (1): 5 – Jan 1, 2006
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Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
1077-5730
DOI
10.1108/10775730610619115
Publisher site
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Abstract

Purpose – To highlight the need for a new paradigm for business thinking as the information age matures and white‐collar jobs shift to lower cost providers overseas Design/methodology/approach – The emphasis of our business culture and education in developed countries has been dominated by a logical, sequential form of thinking associated with the left hemisphere of the brain. To compete, we will now have to promote and develop the type of creative, non‐sequential, “big‐picture” thinking skills that are usually associated with the right hemisphere. Findings – Although some people show more creative abilities at an early age than others, we all have these capabilities. Through development with music, breathing, even video games, these right‐brain skills can be stimulated and strengthened. Originality/value – Although there has been much research into the different forms of thinking the left and right hemispheres of the brain excel at, this focuses application to a relatively new and alarming trend that threatens business and employment in the USA as knowledge work becomes an outsourceable commodity.

Journal

Handbook of Business Strategy – Emerald Publishing

Published: Jan 1, 2006

Keywords: Knowledge management; Information; Outsourcing

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