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Interplay between perceived value, trust and continuance intention: evidence in the sharing economy

Interplay between perceived value, trust and continuance intention: evidence in the sharing economy Over the past decade, research into sharing economy platforms has gained prominence. The purpose of this study is to investigate the role of perceived value (both hedonic and utilitarian) in attracting consumer engagement in the sharing economy, as well as its link with trust.Design/methodology/approachThis study used a survey method to empirically tested the proposed model using the partial least squares approach to structural equation modeling on data from 320 DiDi app users.FindingsThe study's findings revealed that both hedonic and utilitarian value had a significant effect on satisfaction and trust in the platform. Although the results showed no effect of hedonic and utilitarian values on trust in driver, the authors found trust in driver and platform, and satisfaction had significant influences on users’ continued intention to use the Taxi-hailing app. Interestingly, this study suggests that trust in the platform is transferred to trust in the driver.Originality/valueThe results from the Necessary Condition Analysis shows that satisfaction and utilitarian value are necessary conditions of continuance intention. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Quality and Service Sciences Emerald Publishing

Interplay between perceived value, trust and continuance intention: evidence in the sharing economy

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1756-669X
eISSN
1756-669X
DOI
10.1108/ijqss-05-2022-0048
Publisher site
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Abstract

Over the past decade, research into sharing economy platforms has gained prominence. The purpose of this study is to investigate the role of perceived value (both hedonic and utilitarian) in attracting consumer engagement in the sharing economy, as well as its link with trust.Design/methodology/approachThis study used a survey method to empirically tested the proposed model using the partial least squares approach to structural equation modeling on data from 320 DiDi app users.FindingsThe study's findings revealed that both hedonic and utilitarian value had a significant effect on satisfaction and trust in the platform. Although the results showed no effect of hedonic and utilitarian values on trust in driver, the authors found trust in driver and platform, and satisfaction had significant influences on users’ continued intention to use the Taxi-hailing app. Interestingly, this study suggests that trust in the platform is transferred to trust in the driver.Originality/valueThe results from the Necessary Condition Analysis shows that satisfaction and utilitarian value are necessary conditions of continuance intention.

Journal

International Journal of Quality and Service Sciences – Emerald Publishing

Published: Mar 17, 2023

Keywords: Sharing economy; Trust; Necessary condition analysis; Hedonic value; Utilitarian value; Continuance intention

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