Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Insight or Enigma? Marketing, Entrepreneurship and Complexity Science

Insight or Enigma? Marketing, Entrepreneurship and Complexity Science This paper has emerged out of recent and continuing empirical work carried out as part of a doctoral proposal to consider creativity, identity and survival in the microbusiness in general and, more specifically, the one‐person‐business (OPB). Inevitably therefore issues at the core of marketing and entrepreneurship are prominent. Some perspectives from Complexity Science are appealed to in an effort to understand better some of the behavioural patterns encountered in this sector and in the research for this thesis. I will consider what if any insights, applications and further avenues in the study of marketing and entrepreneurship are suggested by reassessing SMEs, micro businesses, the solo self‐employed and interpreting their behaviours in terms of complexity perspectives. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Research in Marketing and Entrepreneurship Emerald Publishing

Insight or Enigma? Marketing, Entrepreneurship and Complexity Science

Loading next page...
 
/lp/emerald-publishing/insight-or-enigma-marketing-entrepreneurship-and-complexity-science-FmmdzEMSM8
Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1471-5201
DOI
10.1108/14715200080001549
Publisher site
See Article on Publisher Site

Abstract

This paper has emerged out of recent and continuing empirical work carried out as part of a doctoral proposal to consider creativity, identity and survival in the microbusiness in general and, more specifically, the one‐person‐business (OPB). Inevitably therefore issues at the core of marketing and entrepreneurship are prominent. Some perspectives from Complexity Science are appealed to in an effort to understand better some of the behavioural patterns encountered in this sector and in the research for this thesis. I will consider what if any insights, applications and further avenues in the study of marketing and entrepreneurship are suggested by reassessing SMEs, micro businesses, the solo self‐employed and interpreting their behaviours in terms of complexity perspectives.

Journal

Journal of Research in Marketing and EntrepreneurshipEmerald Publishing

Published: Oct 1, 2000

Keywords: Microbusiness; Creativity; Identity; Survival

There are no references for this article.