Access the full text.
Sign up today, get DeepDyve free for 14 days.
C. Grönroos, Päivi Voima (2013)
Critical service logic: making sense of value creation and co-creationJournal of the Academy of Marketing Science, 41
Chunyan Xie, R. Bagozzi, S. Troye (2008)
Trying to prosume: toward a theory of consumers as co-creators of valueJournal of the Academy of Marketing Science, 36
R. Morgan, S. Hunt (1994)
The Commitment-Trust Theory of Relationship MarketingJournal of Marketing, 58
Wolfgang Ulaga, Andreas Eggert (2006)
Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationshipsEuropean Journal of Marketing, 40
M. Lindell, D. Whitney (2001)
Accounting for common method variance in cross-sectional research designs.The Journal of applied psychology, 86 1
M. Polonsky, K. Lefroy, Romana Garma, Norman Chia (2011)
Strategic and Tactical Alliances: Do Environmental Non-Profits Manage Them Differently?Australasian Marketing Journal, 19
Brian Uzzi (1997)
Social Structure and Competition in Interfirm Networks: The Paradox of EmbeddednessAdministrative Science Quarterly, 42
Bart Vanneste, P. Puranam, T. Kretschmer (2013)
Trust Over Time in Exchange Relationships: Meta-Analysis and TheoryHuman Cognition in Evolution & Development eJournal
M. Buvik, Monica Rolfsen (2015)
Prior ties and trust development in project teams – A case study from the construction industryInternational Journal of Project Management, 33
Julia Mueller (2014)
A specific knowledge culture: Cultural antecedents for knowledge sharing between project teamsEuropean Management Journal, 32
Industrial Marketing Management, 46
G. Shaw, A. Bailey, Allan Williams (2011)
Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industryTourism Management, 32
Suellen Hogan, L. Coote (2014)
Organizational culture, innovation, and performance: A test of Schein's modelJournal of Business Research, 67
Per Echeverri, Per Skålén (2011)
Co-creation and co-destruction: A practice-theory based study of interactive value formationMarketing Theory, 11
M. Bitner, William Faranda, A. Hubbert, V. Zeithaml (1997)
Customer contributions and roles in service deliveryInternational Journal of Service Industry Management, 8
Xinshu Zhao, John Lynch, Qimei Chen (2010)
Reconsidering Baron and Kenny: Myths and Truths about Mediation AnalysisJournal of Consumer Research, 37
D. Teece, G. Pisano, A. Shuen (1997)
DYNAMIC CAPABILITIES AND STRATEGIC MANAGEMENTStrategic Management Journal, 18
Sylvie Lacoste (2014)
SUSTAINABLE VALUE CO-CREATION IN BUSINESS NETWORKS
Sean Handley, W. Benton (2012)
Mediated power and outsourcing relationshipsJournal of Operations Management, 30
Cindy Claycomb, Karthik Iyer, R. Germain (2005)
Predicting the level of B2B e-commerce in industrial organizationsIndustrial Marketing Management, 34
Juliang Zhang, Mingyang Zhang (2011)
Supplier selection and purchase problem with fixed cost and constrained order quantities under stochastic demandInternational Journal of Production Economics, 129
Daekwan Kim, S. Cavusgil, R. Calantone (2006)
Information system innovations and supply chain management: Channel relationships and firm performanceJournal of the Academy of Marketing Science, 34
R. Baron, D. Kenny (1986)
The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.Journal of personality and social psychology, 51 6
Nicholas Ind, N. Coates (2013)
The meanings of co‐creationEuropean Business Review, 25
A. Payne, K. Storbacka, Pennie Frow (2008)
Managing the co-creation of valueJournal of the Academy of Marketing Science, 36
R. Pera, G. Viglia (2015)
Turning ideas into products: subjective well-being in co-creationThe Service Industries Journal, 35
Fang Jia, Shaohan Cai, Shen Xu (2014)
Interacting effects of uncertainties and institutional forces on information sharing in marketing channelsIndustrial Marketing Management, 43
Javier Cuevas, S. Julkunen, M. Gabrielsson (2015)
Power symmetry and the development of trust in interdependent relationships: The mediating role of goal congruenceIndustrial Marketing Management, 48
K. Munksgaard, Rhona Johnsen, Charlotte Patterson (2015)
Knowing me, knowing you: Self- and collective interests in goal development in asymmetric relationshipsIndustrial Marketing Management, 48
M. Sarkar, Raj Echambadi, S. Cavusgil, Preet Aulakh (2001)
The influence of complementarity, compatibility, and relationship capital on alliance performanceJournal of the Academy of Marketing Science, 29
Jan Heide, G. John (1992)
Do Norms Matter in Marketing Relationships?Journal of Marketing, 56
Per Skålén, Johanna Gummerus, Catharina Koskull, Peter Magnusson (2015)
Exploring value propositions and service innovation: a service-dominant logic studyJournal of the Academy of Marketing Science, 43
Eric Fang, Jongkuk Lee, Zhi Yang (2015)
The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream PartnersJournal of Marketing, 79
Jennifer Chandler, S. Vargo (2011)
Contextualization and value-in-context: How context frames exchangeMarketing Theory, 11
Sandy Jap (1999)
Pie-Expansion Efforts: Collaboration Processes in Buyer–Supplier RelationshipsJournal of Marketing Research, 36
Romona Byrne, D. Power (2014)
Exploring Agency, Knowledge and Power in an Australian Bulk Cereal Supply Chain : A Case StudySupply Chain Management, 19
Kristopher Preacher, A. Hayes (2004)
SPSS and SAS procedures for estimating indirect effects in simple mediation modelsBehavior Research Methods, Instruments, & Computers, 36
J. Jaccard, R. Turrisi, C. Wan (1992)
Interaction effects in multiple regression
T. Noordewier, G. John, J. Nevin (1990)
Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor RelationshipsJournal of Marketing, 54
James Anderson, James Narus (1990)
A Model of Distributor Firm and Manufacturer Firm Working PartnershipsJournal of Marketing, 54
P. Podsakoff, Scott MacKenzie, Jeong-Yeon Lee, Nathan Podsakoff (2003)
Common method biases in behavioral research: a critical review of the literature and recommended remedies.The Journal of applied psychology, 88 5
D. Lambert, M. Enz (2012)
Managing and measuring value co-creation in business-to-business relationshipsJournal of Marketing Management, 28
Andrew Inkpen, Eric Tsang (2005)
Social Capital, Networks, and Knowledge TransferAcademy of Management Review, 30
E. Jaakkola, M. Alexander (2014)
The Role of Customer Engagement Behavior in Value Co-CreationJournal of Service Research, 17
M. Ebers, Thorsten Semrau (2015)
What drives the allocation of specific investments between buyer and supplierJournal of Business Research, 68
L. Altınay, M. Brookes (2012)
Factors influencing relationship development in franchise partnershipsJournal of Services Marketing, 26
S. Samaddar, Satish Nargundkar, M. Daley (2006)
Inter-organizational information sharing: The role of supply network configuration and partner goal congruenceEur. J. Oper. Res., 174
Robert Stern, J. Pfeffer, G. Salancik (1979)
The External Control of Organizations: A Resource Dependence Perspective.Contemporary Sociology, 8
C. Fornell, D. Larcker (1981)
Evaluating structural equation models with unobservable variables and measurement error.Journal of Marketing Research, 18
H. Alves, C. Fernandes, Mário Raposo (2016)
Value co-creation: Concept and contexts of application and study☆Journal of Business Research, 69
C. Greer, R. Lusch, S. Vargo (2016)
A service perspective. Key managerial insights from service-dominant (S-D) logicOrganizational Dynamics, 45
Journal of Applied Psychology, 86
Gary Frazier, E. Maltz, K. Antia, A. Rindfleisch (2009)
Distributor Sharing of Strategic Information with SuppliersJournal of Marketing, 73
Bart Vanneste, P. Puranam, T. Kretschmer (2014)
Trust over time in exchange relationships: Meta-analysis and theory: Research Notes and CommentariesSouthern Medical Journal, 35
Deborah. Roberts, M. Hughes, Kia Kertbo (2014)
Exploring consumers' motivations to engage in innovation through co-creation activitiesEuropean Journal of Marketing, 48
C. Grönroos (2012)
Conceptualising value co-creation: A journey to the 1970s and back to the futureJournal of Marketing Management, 28
Flora Gu, Kineta Hung, D. Tse (2008)
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides:Journal of Marketing, 72
S. Vargo, R. Lusch (2011)
It's all B2B…and beyond: Toward a systems perspective of the marketIndustrial Marketing Management, 40
M. Sobel (1982)
Asymptotic Confidence Intervals for Indirect Effects in Structural Equation ModelsSociological Methodology, 13
R. Jean, R. Sinkovics, Thomas Hiebaum (2014)
The effects of supplier involvement and knowledge protection on product innovation in customer-supplier relationships: a study of global automotive suppliers in ChinaJournal of Product Innovation Management, 31
R. Lusch, James Brown (1996)
Interdependency, Contracting, and Relational Behavior in Marketing ChannelsJournal of Marketing, 60
M. Donato, K. Ahsan, H. Shee (2015)
Resource dependency and collaboration in construction supply chain: literature review and development of a conceptual frameworkInternational Journal of Procurement Management, 8
I. Sukresna, J. Hamilton, Singwhat Tee (2016)
Channel relationships from the perspectives of manufacturers and their connecting distributors in IndonesiaAsia Pacific Journal of Marketing and Logistics, 28
K. Storbacka, Pennie Frow, S. Nenonen, A. Payne (2012)
Designing Business Models for Value Co-Creation, 9
C. Grönroos, Johanna Gummerus (2014)
The service revolution and its marketing implications: service logic vs service-dominant logicManaging Service Quality, 24
Yuan Hong, Jaideep Vaidya, Shengbin Wang (2014)
A Survey of Privacy-Aware Supply Chain Collaboration: From Theory to ApplicationsJ. Inf. Syst., 28
N. Kornum, H. Mühlbacher (2013)
Multi-stakeholder virtual dialogue: Introduction to the special issueJournal of Business Research, 66
A. Palmer, Qunying Huo (2013)
A study of trust over time within a social network mediated environmentJournal of Marketing Management, 29
Martin Voss (2012)
Impact of customer integration on project portfolio management and its success—Developing a conceptual frameworkInternational Journal of Project Management, 30
R. Rajaguru, M. Matanda (2013)
Effects of inter-organizational compatibility on supply chain capabilities: Exploring the mediating role of inter-organizational information systems (IOIS) integrationIndustrial Marketing Management, 42
Michael Etgar (2008)
A descriptive model of the consumer co-production processJournal of the Academy of Marketing Science, 36
Industrial Marketing Management, 52
Sylvie Lacoste, Rhona Johnsen (2015)
Supplier–customer relationships: A case study of power dynamicsJournal of Purchasing and Supply Management, 21
S. Anderson, Margaret Christ, H. Dekker, Karen Sedatole (2014)
Do Extant Management Control Frameworks Fit the Alliance Setting? A Descriptive AnalysisBehavioral & Experimental Finance eJournal
Nirmalya Kumar (1996)
The power of trust in manufacturer-retailer relationshipsHarvard Business Review, 74
MIT Sloan Management Review, 54
PurposeThis paper aims to examine the impact of goal compatibility on value co-creation in a retailer–manufacturer outsourcing relationship. This paper also examines whether power balance, information symmetry and duration of engagement influence the above causal relationship.Design/methodology/approachThe study used a structured questionnaire to test the relationship between goal compatibility and value co-creation through power balance and information symmetry, along with the moderating role of duration of the engagement. The instrument was administered to 230 top and senior management representatives from manufacturing firms located in 11 major Indian industrial cities.FindingsGoal compatibility is significantly related to value co-creation. The results had also shown that power balance and information symmetry mediated the relationship between goal compatibility and value co-creation.Research limitations/implicationsFuture researchers should examine these complex phenomena across more diverse industries and settings to enhance generalizability. Data should be gathered from both side of the channel dyad. Data should be also collected longitudinally to extend the current cross-sectional design.Practical implicationsUnderstanding the association between goal compatibility and value co-creation, with mediating and moderating factors can provide useful information to strengthen the inter-organizational relationship with maximizing mutual benefits.Originality valueThis research offers new insights into the links between goal compatibility and value co-creation. The retailers engaged in outsourcing can use these value drivers to understand their manufacturer and their respective priorities for value co-creation.
Journal of Global Operations and Strategic Sourcing – Emerald Publishing
Published: Feb 19, 2018
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.