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Purpose – To make strategists aware of decision biases and their potential impact on effective strategic decision‐making. Design/methodology/approach – A review of five critical biases, their sources and impact. The article includes a self‐test. Findings – Suggestions on how the strategist can address biases in self and others as part of strategic leadership. Research limitations/implications – Conceptual review and self‐test. Practical implications – Simple, easy to implement guidance on managing biases in self and others. Originality/value – Raising strategists’ awareness of biases and their potential impact. Self‐test on decision biases. A route to the literature on the issues.
Handbook of Business Strategy – Emerald Publishing
Published: Jan 1, 2006
Keywords: Decision making; Bias; Corporate strategy
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