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Guest editorial

Guest editorial Autobiographical accounts of scholarly stars, Part IV The role of the true marketing scholar is to uncover myths and present reality in innovative ways (Gummesson, 1997, p. 58). Introduction This is the fourth installment of our collection of autobiographical accounts of scholarly stars. And what a journey it has been. We have ranged across the disciplinary spectrum, publishing material from managerially oriented scholars, conceptually dedicated researchers, interpretively focused consumer culture pioneers, committed service academics, marketing and consumption historians and historians of marketing thought and some people whose output is simply not easy to categorize since they literally shifted from one trajectory to the next. Advice has been provided about the development of research programs, the value of service to the academy, business community and wider society (e.g. via expert witness duties). So, whatever perspective you take in terms of your own research, at whichever level you find yourself and where you envisage heading in the future, there has been sage advice for all. We have certainly learned a great deal and that – we would respectfully submit – is one of the reasons for editing a special issue. You will see the backstage of academic life, meet fascinating people, http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Guest editorial

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-750X
DOI
10.1108/JHRM-11-2019-081
Publisher site
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Abstract

Autobiographical accounts of scholarly stars, Part IV The role of the true marketing scholar is to uncover myths and present reality in innovative ways (Gummesson, 1997, p. 58). Introduction This is the fourth installment of our collection of autobiographical accounts of scholarly stars. And what a journey it has been. We have ranged across the disciplinary spectrum, publishing material from managerially oriented scholars, conceptually dedicated researchers, interpretively focused consumer culture pioneers, committed service academics, marketing and consumption historians and historians of marketing thought and some people whose output is simply not easy to categorize since they literally shifted from one trajectory to the next. Advice has been provided about the development of research programs, the value of service to the academy, business community and wider society (e.g. via expert witness duties). So, whatever perspective you take in terms of your own research, at whichever level you find yourself and where you envisage heading in the future, there has been sage advice for all. We have certainly learned a great deal and that – we would respectfully submit – is one of the reasons for editing a special issue. You will see the backstage of academic life, meet fascinating people,

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: Nov 18, 2019

References

  • Fashion creation and diffusion: the institution of marketing
  • Confessions of a radical reactionary: rhetoric and reality
  • Nikhilesh Dholakia: critical paths, perils, and unending quest
  • ISMD: glimpses in rearview mirror
  • Ruby Roy Dholakia: autobiographical reflections of a female marketing academic
  • Postmodernism and critical marketing
  • Markets, consumers and society in the age of heteromation
  • Choice and choicelessness in consumer practice