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Guest editorial

Guest editorial Madhurima Deb Madhurima Deb is based Branding of emerging nations: a multidisciplinary perspective at the Indian Institute of It gives me great pleasure to introduce to the readers of Journal of Asia Business Studies Management Kashipur, this special issue, which contains some of the best papers presented in the First Kashipur, India. International Marketing Conference organized by the Indian Institute of Management Kashipur during 2015 and held at the India Habitat Center, Delhi. The theme of the Conference was “Globalizing Brand India: Opportunities and Challenges”. The Conference witnessed participation of more than 60 presenters from IIM’s, IIT’s, NIT’s, FMS, IMT, ISB, IMI and LBSIM, to name a few, with more than 100 papers received. A number of papers were received under various tracks including Interface of International marketing, Economics, Public Policy and Strategy, Understanding the transformation of Consumer India, Demographic Trends in India and Rural Marketing Strategies, Services Marketing Strategies, Digital India, Brand Co-Creation, Opportunities pertaining to Infrastructure for “Transformational India”. Original papers of high quality were accepted for presentation. Although the special issue is primarily based on the Conference, it also includes several papers from other authors. The theme of the special issue is Branding of Emerging Nations: http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Asia Business Studies Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1558-7894
DOI
10.1108/JABS-11-2016-0155
Publisher site
See Article on Publisher Site

Abstract

Madhurima Deb Madhurima Deb is based Branding of emerging nations: a multidisciplinary perspective at the Indian Institute of It gives me great pleasure to introduce to the readers of Journal of Asia Business Studies Management Kashipur, this special issue, which contains some of the best papers presented in the First Kashipur, India. International Marketing Conference organized by the Indian Institute of Management Kashipur during 2015 and held at the India Habitat Center, Delhi. The theme of the Conference was “Globalizing Brand India: Opportunities and Challenges”. The Conference witnessed participation of more than 60 presenters from IIM’s, IIT’s, NIT’s, FMS, IMT, ISB, IMI and LBSIM, to name a few, with more than 100 papers received. A number of papers were received under various tracks including Interface of International marketing, Economics, Public Policy and Strategy, Understanding the transformation of Consumer India, Demographic Trends in India and Rural Marketing Strategies, Services Marketing Strategies, Digital India, Brand Co-Creation, Opportunities pertaining to Infrastructure for “Transformational India”. Original papers of high quality were accepted for presentation. Although the special issue is primarily based on the Conference, it also includes several papers from other authors. The theme of the special issue is Branding of Emerging Nations:

Journal

Journal of Asia Business StudiesEmerald Publishing

Published: Jan 3, 2017

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