Access the full text.
Sign up today, get DeepDyve free for 14 days.
W. Wales, Vishal Gupta, Fariss-terry Mousa (2013)
Empirical research on entrepreneurial orientation: An assessment and suggestions for future researchInternational Small Business Journal, 31
Bereket Buli (2017)
Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry: Evidence from Ethiopian enterprisesManagement Research Review, 40
P. Bentler (1992)
On the fit of models to covariances and methodology to the Bulletin.Psychological bulletin, 112 3
N. Tzokas, P. Kyriazopoulos, S. Carter (2001)
Marketing and Entrepreneurial Orientation in Small FirmsEnterprise and Innovation Management Studies, 2
Cemal Zehir, Esin Can, Tuğba Karaboğa (2015)
Linking Entrepreneurial Orientation to Firm Performance: The Role of Differentiation Strategy and Innovation Performance☆Procedia - Social and Behavioral Sciences, 210
Pal Johnsen, R. Mcmahon (2005)
Cross‐industry differences in SME financing behaviourJournal of Small Business and Enterprise Development, 12
(1971)
Test validation
S. M'zungu, B. Merrilees, Dale Miller (2019)
Strategic and Operational Perspectives of SME Brand Management: A TypologyJournal of Small Business Management, 57
Michael Morris, N. Miyasaki, Craig Watters, Susan Coombes (2006)
The Dilemma of Growth: Understanding Venture Size Choices of Women EntrepreneursJournal of Small Business Management, 44
H. Sapienza, Ken Smith, M. Gannon (1988)
Using Subjective Evaluations of Organizational Performance in Small Business ResearchEntrepreneurship Theory and Practice, 12
Bernard Jaworski, Ajay Kohli (1993)
Market Orientation: Antecedents and ConsequencesJournal of Marketing, 57
Paul Greenbank (2001)
Objective setting in the micro‐businessInternational Journal of Entrepreneurial Behaviour & Research, 7
F. Oliva, Bárbara Semensato, Daniela Prioste, E. Winandy, J. Marques, Marcelo Couto, M. Bottacin, M. Lennan, P. Teberga, Ricardo Santos, S. Singh, Sidirley Silva, Silvye Massaini (2019)
Innovation in the main Brazilian business sectors: characteristics, types and comparison of innovationJ. Knowl. Manag., 23
J. Weerawardena, A. O'Cass, C. Julian (2006)
Does Industry Matter? Examining the Role of Industry Structure and Organizational Learning in Innovation and Brand PerformanceJournal of Business Research, 59
Gongming Qian, Lee Li (2003)
Profitability of small‐ and medium‐sized enterprises in high‐tech industries: the case of the biotechnology industrySouthern Medical Journal, 24
R. Davidson, J. MacKinnon (2000)
Bootstrap tests: how many bootstraps?Econometric Reviews, 19
Justin Tan (1996)
Regulatory Environment and Strategic Orientations in a Transitional Economy: A Study of Chinese Private EnterpriseEntrepreneurship Theory and Practice, 21
Vasant Bang, Sharad Joshi, Monica Singh (2016)
Marketing strategy in emerging markets: a conceptual frameworkJournal of Strategic Marketing, 24
(2020)
Indian auto component industry report
B. Clarysse, Johan Bruneel, M. Wright (2011)
Explaining growth paths of young technology‐based firms: structuring resource portfolios in different competitive environmentsStrategic Entrepreneurship Journal, 5
M. Simpson, J. Padmore, Nick Taylor, J. Frecknall‐Hughes (2006)
Marketing in small and medium sized enterprisesInternational Journal of Entrepreneurial Behaviour & Research, 12
Gregory Murphy, Stephen Callaway (2004)
Doing well and happy about it? Explaining variance in entrepreneurs’ stated satisfaction with performanceNew England Journal of Entrepreneurship, 7
(2020)
SME sector in India
O. Merlo, Seigyoung Auh (2009)
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performanceMarketing Letters, 20
M. Reid, S. Luxton, F. Mavondo (2005)
THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATIONJournal of Advertising, 34
J. Cadogan (2003)
Multiple Perspectives on Market Orientation's Domain Specification: Implications for Theory Development and Knowledge Accumulation
Peren Özturan, Ayşegül Özsomer, R. Pieters (2014)
The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001Journal of Marketing Research, 51
Saku Hirvonen, Tommi Laukkanen, H. Reijonen (2013)
The brand orientation-performance relationship: An examination of moderation effectsJournal of Brand Management, 20
C. Noble, Rajiv Sinha, Ajith Kumar (2002)
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance ImplicationsJournal of Marketing, 66
Hemant Sashittal, A. Jassawalla (2001)
Marketing implementation in smaller organizations: Definition, framework, and propositional inventoryJournal of the Academy of Marketing Science, 29
H. Wong, B. Merrilees (2008)
The performance benefits of being brand‐orientatedJournal of Product & Brand Management, 17
S. Huang, Y. Wang (2011)
Entrepreneurial orientation, learning orientation, and innovation in small and medium enterprisesProcedia - Social and Behavioral Sciences, 24
Subhash Lonial, R. Carter (2015)
The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource‐Based PerspectiveJournal of Small Business Management, 53
Brian Grinder, Vincent Pascal, R. Schwartz (2010)
Entrepreneurship and the early American clock industryJournal of Research in Marketing and Entrepreneurship, 12
L. Agostini, R. Filippini, A. Nosella (2015)
Brand‐Building Efforts and Their Association with SME Sales PerformanceJournal of Small Business Management, 53
Johan Wiklund (1999)
The Sustainability of the Entrepreneurial Orientation—Performance RelationshipEntrepreneurship Theory and Practice, 24
Hean Keh, Thi Nguyen, Hwei Ng (2007)
The effects of entrepreneurial orientation and marketing information on the performance of SMEsJournal of Business Venturing, 22
P. Michell, J. King, J. Reast (2001)
Brand Values Related to Industrial ProductsIndustrial Marketing Management, 30
Jerome Katz, H. Aldrich, T. Welbourne, Pamela Williams (2000)
Guest Editor's Comments Special Issue on Human Resource Management and the SME: Toward a New SynthesisEntrepreneurship Theory and Practice, 25
M. Ahonen (2008)
Branding - does it even exist among SMEs?
Henri Hakala, Marko Kohtamäki (2011)
Configurations of entrepreneurial‐ customer‐ and technology orientationInternational Journal of Entrepreneurial Behaviour & Research, 17
H. Reijonen, Saku Hirvonen, G. Nagy, Tommi Laukkanen, M. Gabrielsson (2015)
The impact of entrepreneurial orientation on B2B branding and business growth in emerging marketsIndustrial Marketing Management, 51
S. Kraus, S. Kraus, J. Rigtering, M. Hughes, Vincent Hosman (2012)
Entrepreneurial orientation and the business performance of SMEs: a quantitative study from the NetherlandsReview of Managerial Science, 6
P. Davidsson (1991)
Continued Entrepreneurship: Ability, Need, and Opportunity as Determinants of Small Firm GrowthJournal of Business Venturing, 6
R. Singh, S. Garg, S. Deshmukh (2007)
Strategy development for competitiveness: a study on Indian auto component sectorInternational Journal of Productivity and Performance Management, 56
Kristopher Preacher, A. Hayes (2008)
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator modelsBehavior Research Methods, 40
Gene Brewer (2006)
Public Service Performance: All measures of performance are subjective: More evidence on US federal agencies
Gregory Dess, R. Robinson (1984)
Measuring organizational performance in the absence of objective measures: The case of the privately-held firm and conglomerate business unitSouthern Medical Journal, 5
Fabian Eggers, S. Kraus, M. Hughes, Sean Laraway, Susan Snycerski (2013)
Implications of customer and entrepreneurial orientations for SME growthManagement Decision, 51
F. Fairoz, Takenouchi Hirobumi, Yukiko Tanaka (2010)
Entrepreneurial Orientation and Business Performance of Small and Medium Scale Enterprises of Hambantota District Sri LankaAsian Social Science, 6
Étienne St-Jean, P. Julien, Josée Audet (2008)
FACTORS ASSOCIATED WITH GROWTH CHANGES IN "GAZELLES"Journal of Enterprising Culture, 16
R. Alasadi, A. Abdelrahim (2008)
Analysis of small business performance in SyriaEducation, Business and Society: Contemporary Middle Eastern Issues, 1
M. Browne, R. Cudeck (1992)
Alternative Ways of Assessing Model FitSociological Methods & Research, 21
M. Dobbs, R. Hamilton (2007)
Small business growth: recent evidence and new directionsInternational Journal of Entrepreneurial Behaviour & Research, 13
Saumyaranjan Sahoo, S. Yadav (2017)
Entrepreneurial orientation of SMEs, total quality management and firm performanceJournal of Manufacturing Technology Management, 28
N. Bondesson (2010)
An exploratory investigation of the elements of B2B brand image and its relationship to price premiumIndustrial Marketing Management, 39
María Rodríguez-Gutiérrez, Pilar Moreno, Pilar Tejada (2015)
Entrepreneurial orientation and performance of SMEs in the services industryJournal of Organizational Change Management, 28
Laddawan Lekmat, C. Selvarajah, C. Hewege (2018)
Relationship between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Thai SMEs: The Mediating Role of Marketing CapabilitiesInternational journal of business and economics, 17
M. Chao, John Spillan (2010)
The journey from market orientation to firm performance: A comparative study of US and Taiwanese SMEsManagement Research Review, 33
Lars Ohnemus (2009)
B2B Branding: A Financial Burden for Shareholders?Business Horizons, 52
S. Leek, George Christodoulides (2012)
A framework of brand value in B2B markets: the contributing role of functional and emotional componentsIndustrial Marketing Management, 41
Frédéric Delmar, Johan Wiklund (2008)
The Effect of Small Business Managers’ Growth Motivation on Firm Growth: A Longitudinal StudyEntrepreneurship Theory and Practice, 32
Temi Abimbola, Christine Vallaster (2007)
Brand, organisational identity and reputation in SMEs: an overviewQualitative Market Research: An International Journal, 10
P. Berthon, M. Ewing, J. Napoli (2008)
Brand Management in Small to Medium‐Sized Enterprises*Journal of Small Business Management, 46
C. Baumgarth (2010)
“Living the brand”: brand orientation in the business‐to‐business sectorEuropean Journal of Marketing, 44
M. Hitt, R. Ireland, S. Camp, D. Sexton (2017)
Strategic Entrepreneurship: Integrating Entrepreneurial and Strategic Management Perspectives
Yuan Li, Yongbin Zhao, Justin Tan, Yi Liu (2008)
Moderating Effects of Entrepreneurial Orientation on Market Orientation‐Performance Linkage: Evidence from Chinese Small Firms*Journal of Small Business Management, 46
N. Boso, V. Story, J. Cadogan (2013)
Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economyJournal of Business Venturing, 28
Charles Blankson, Julian Cheng (2005)
Have small businesses adopted the market orientation concept? The case of small businesses in MichiganJournal of Business & Industrial Marketing, 20
Adli Abouzeedan, M. Busler (2004)
Typology Analysis of Performance Models of Small and Medium-Size Enterprises (SMEs)Journal of International Entrepreneurship, 2
L. Gundry, B. Miriam, Margaret Posig (2002)
CONTEMPORARY PERSPECTIVES ON WOMEN'S ENTREPRENEURSHIP: A REVIEW AND STRATEGIC RECOMMENDATIONSJournal of Enterprising Culture, 10
M. Hafeez, Mohd. Shariff, H. Lazim (2012)
Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm's Performance: Is Innovation the Missing Link?American Journal of Industrial and Business Management, 02
M. Demirbag, S. Koh, Ekrem Tatoğlu, S. Zaim (2006)
TQM and market orientation's impact on SMEs' performanceInd. Manag. Data Syst., 106
L. Harris, E. Ogbonna (2001)
Leadership style and market orientation: an empirical studyEuropean Journal of Marketing, 35
P. Davidsson, B. Kirchhoff, A. Hatemi-J, Helena Gustavsson (2002)
Empirical Analysis of Business Growth Factors Using Swedish DataJournal of Small Business Management, 40
T. Wall, J. Michie, M. Patterson, S. Wood, M. Sheehan, C. Clegg, M. West (2004)
On the validity of subjective measures of company performance, 57
D. Bruce, Derek Picard (2006)
Making Succession a Success: Perspectives from Canadian Small and Medium‐Sized EnterprisesJournal of Small Business Management, 44
Wai-sum Siu, Zhi-chao Liu (2005)
Marketing in Chinese Small and Medium Enterprises (SMEs): The State of the Art in a Chinese Socialist EconomySmall Business Economics, 25
New England Journal of Entrepreneurship, 6
P. Davidsson, L. Achtenhagen, L. Naldi (2005)
Research on small firm growth: a reviewPaper presented at the 35th EISB Conference (September)
Yu Chang, Xinchun Wang, D. Arnett (2018)
Enhancing firm performance: The role of brand orientation in business-to-business marketingIndustrial Marketing Management
Jason Henderson, S. Weiler (2010)
Entrepreneurs and Job Growth: Probing the Boundaries of Time and SpaceEconomic Development Quarterly, 24
M. Hill, C. Tiedeman (2005)
Evaluating Model Fit
G. Bruton, D. Ahlstrom, Krzysztof Obłój (2007)
Entrepreneurship in Emerging Economies: Where Are We Today and Where Should the Research Go in the FutureEntrepreneurship Theory and Practice, 32
(2006)
SEM: confirmatory factor analysis
C. Gray (2002)
Entrepreneurship, resistance to change and growth in small firmsJournal of Small Business and Enterprise Development, 9
(2015)
The new wave Indian MSME
Gaylen Chandler, S. Hanks (1993)
Measuring the performance of emerging businesses: A validation studyJournal of Business Venturing, 8
J. Santos, Luiz Brito (2012)
Toward a subjective measurement model for firm performanceBar. Brazilian Administration Review, 9
W. Baker, James Sinkula (2009)
The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses**Journal of Small Business Management, 47
Antonio Aragón-Sánchez, G. Sánchez‐Marín (2005)
Strategic Orientation, Management Characteristics, and Performance: A Study of Spanish SMEsJournal of Small Business Management, 43
R. Becherer, D. Halstead, Paula Haynes (2001)
Marketing Orientation in SMEs: Effects of the Internal EnvironmentJournal of Research in Marketing and Entrepreneurship, 3
J. Hoelter (1983)
The Analysis of Covariance StructuresSociological Methods & Research, 11
J. Dawes (1999)
The Relationship between Subjective and Objective Company Performance Measures in Market Orientation Research: Further Empirical Evidence
P. Megicks, G. Warnaby (2008)
Market orientation and performance in small independent retailers in the UKThe International Review of Retail, Distribution and Consumer Research, 18
M. Urde, C. Baumgarth, B. Merrilees (2013)
Brand orientation and market orientation — From alternatives to synergyJournal of Business Research, 66
M. Bourne, A. Neely, J. Mills, K. Platts (2003)
Implementing performance measurement systems: a literature reviewInternational Journal of Business Performance Management, 5
P. Robson, R. Bennett (2000)
SME Growth: The Relationship with Business Advice and External CollaborationSmall Business Economics, 15
A. Jalali, Mastura Jaafar, Thurasamy Ramayah (2014)
Entrepreneurial orientation and performance: the interaction effect of customer capitalWorld Journal of Entrepreneurship, Management and Sustainable Development, 10
Jelena Spanjol, S. Mühlmeier, T. Tomczak (2012)
Strategic Orientation and Product Innovation: Exploring a Decompositional ApproachProduct Innovation eJournal
Charles Blankson, J. Motwani, Nancy Levenburg (2006)
Understanding the patterns of market orientation among small businessesMarketing Intelligence & Planning, 24
James Crick (2017)
The Drivers, Benefits, and Drawbacks to a Customer Value-Oriented Dominant Logic: A Dynamic Managerial Capability Perspective, An Abstract
G. Ali, H. Hilman, Abdullahi Gorondutse (2020)
Effect of entrepreneurial orientation, market orientation and total quality management on performanceBenchmarking: An International Journal, 27
Lucio Cassia, T. Minola (2012)
Hyper-Growth of SMEs: Toward a Reconciliation of Entrepreneurial Orientation and Strategic Resources
Hean Keh, Yi Xie (2009)
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment ☆Industrial Marketing Management, 38
Ashwini Tewary, R. Mehta (2021)
Brand development and entrepreneur’s role in small businessesJournal of Research in Marketing and Entrepreneurship
D. Streiner (2003)
Being Inconsistent About Consistency: When Coefficient Alpha Does and Doesn't MatterJournal of Personality Assessment, 80
R. Baron, D. Kenny (1986)
The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.Journal of personality and social psychology, 51 6
David Miller (1983)
The Correlates of Entrepreneurship in Three Types of FirmsManagement Science, 29
J.M. Crick (2018)
The antecedents and consequences of a customer value-oriented dominant logic: a dynamic managerial capabilities perspective
Helena Yli-Renko, E. Autio, V. Tontti (2002)
Social capital, knowledge, and the international growth of technology-based new firmsInternational Business Review, 11
J. Covin, D. Slevin (1991)
A Conceptual Model of Entrepreneurship as Firm BehaviorEntrepreneurship Theory and Practice, 16
Sage Focus Editions, 154
R. Silvestro (2014)
Performance topology mapping: understanding the drivers of performanceInternational Journal of Production Economics, 156
M. Glynn (2012)
Primer in B2B brand-building strategies with a reader practicumJournal of Business Research, 65
Irene Inskip (2004)
Corporate branding for small to medium-sized businesses — A missed opportunity or an indulgence?Journal of Brand Management, 11
J. Covin, Kimberly Green, D. Slevin (2006)
Strategic Process Effects on the Entrepreneurial Orientation–Sales Growth Rate RelationshipEntrepreneurship Theory and Practice, 30
Jianwen Liao, H. Welsch, Michael Stoica (2003)
Organizational Absorptive Capacity and Responsiveness: An Empirical Investigation of Growth–Oriented SMEsEntrepreneurship Theory and Practice, 28
(2014)
Breaking borders from Canada to China, barriers overshadow growth for expanding SMEs
(2017)
A qualitative study to explore role of networking for B-to-B entrepreneurs in emerging country like India
S. Zahra, D. Garvis (2000)
International corporate entrepreneurship and firm performance - The moderating effect of international environmental hostilityJournal of Business Venturing, 15
Tommi Laukkanen, G. Nagy, Saku Hirvonen, H. Reijonen, M. Pasanen (2013)
The effect of strategic orientations on business performance in SMEsInternational Marketing Review, 30
Ken Matsuno, J. Mentzer, Ayşegül Özsomer (2002)
The Effects of Entrepreneurial Proclivity and Market Orientation on Business PerformanceJournal of Marketing, 66
S. Zulkiffli, N. Perera (2011)
A Literature Analysis on Business Performance for SMEs: Subjective or Objective Measures?CGN: Effects on Performance of Firms (Topic)
P. Raju, Subhash Lonial, Michael Crum (2011)
Market orientation in the context of SMEs: A conceptual framework☆Journal of Business Research, 64
Review of Integrative Business and Economics Research, 3
J. Naman, D. Slevin (1993)
Entrepreneurship and the concept of fit: A model and empirical testsStrategic Management Journal, 14
P. Podsakoff, Scott MacKenzie, Jeong-Yeon Lee, Nathan Podsakoff (2003)
Common method biases in behavioral research: a critical review of the literature and recommended remedies.The Journal of applied psychology, 88 5
(2009)
Market orientation, brand orientation and brand performance in SMEs: related constructs?
Terrence Brown, P. Davidsson, Johan Wiklund (2001)
An operationalization of Stevenson’s conceptualization of entrepreneurship as opportunity-based firm behavior
E. Walker, Alan Brown (2004)
What Success Factors are Important to Small Business Owners?International Small Business Journal, 22
R. Landis, D. Beal, Paul Tesluk (2000)
A Comparison of Approaches to Forming Composite Measures in Structural Equation ModelsOrganizational Research Methods, 3
Johan Wiklund, D. Shepherd (2005)
Entrepreneurial Orientation and Small Business Performance: A Configurational ApproachJournal of Business Venturing, 20
John Narver, S. Slater (1990)
The Effect of a Market Orientation on Business ProfitabilityJournal of Marketing, 54
C. Fornell, D. Larcker (1981)
Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorJournal of Marketing Research, 18
A. Kara, John Spillan, Oscar DeShields (2005)
The Effect of a Market Orientation on Business Performance: A Study of Small‐Sized Service Retailers Using MARKOR ScaleJournal of Small Business Management, 43
R. Odoom, G. Agbemabiese, T. Anning-Dorson, Priscilla Mensah (2017)
Branding capabilities and SME performance in an emerging marketMarketing Intelligence & Planning, 35
Denise Smart, J. Conant (2011)
Entrepreneurial Orientation, Distinctive Marketing Competencies And Organizational PerformanceJournal of Applied Business Research, 10
Kayhan Tajeddini, M. Trueman, Gretchen Larsen (2006)
Examining the Effect of Market Orientation On InnovativenessJournal of Marketing Management, 22
S. Green (1991)
How Many Subjects Does It Take To Do A Regression Analysis.Multivariate behavioral research, 26 3
G. Lumpkin, Gregory Dess (1996)
Clarifying the Entrepreneurial Orientation Construct and Linking It To PerformanceAcademy of Management Review, 21
Nicole Hodge, Cathi McMullen, Jodie Kleinschafer (2018)
Taking a deliberate approach: the enactment of brand orientation in an SME contextJournal of Brand Management, 25
Sandeep Vij, H. Bedi (2016)
Are subjective business performance measures justifiedInternational Journal of Productivity and Performance Management, 65
J. Covin, D. Slevin (1989)
Strategic management of small firms in hostile and benign environmentsSouthern Medical Journal, 10
Zhi Tang, Jintong Tang (2012)
Entrepreneurial orientation and SME performance in China’s changing environment: The moderating effects of strategiesAsia Pacific Journal of Management, 29
Michele O’Dwyer, A. Gilmore, David Carson (2009)
Innovative marketing in SMEsEuropean Journal of Marketing, 43
James Wolff, Timothy Pett, J. Ring (2015)
Small firm growth as a function of both learning orientation and entrepreneurial orientationInternational Journal of Entrepreneurial Behaviour & Research, 21
Yuan Li, Yong Sun, Yi Liu (2006)
An empirical study of SOEs' market orientation in transitional ChinaAsia Pacific Journal of Management, 23
A. Zoetermeer (2009)
Study on the representativeness of business organizations for SMEs in the European Union
Timo Muhonen, Saku Hirvonen, Tommi Laukkanen (2017)
SME brand identity: its components, and performance effectsJournal of Product & Brand Management, 26
H. Reijonen, Szandra Párdányi, Sasu Tuominen, Tommi Laukkanen, R. Komppula (2014)
Are growth-oriented SMEs more likely to adopt market and brand orientations?Journal of Small Business and Enterprise Development, 21
S. Laforet (2008)
Size, strategic, and market orientation affects on innovationJournal of Business Research, 61
Muhammad Anees-ur-Rehman, W. Johnston (2018)
How multiple strategic orientations impact brand equity of B2B SMEsJournal of Strategic Marketing, 27
(2008)
Exploring the relationship between strategic reactiveness and entrepreneurial orientation: the role of structure-style fit
Neil Morgan, Douglas Vorhies, Charlotte Mason (2009)
Market orientation, marketing capabilities, and firm performanceSouthern Medical Journal, 30
Yen-Tsung Huang, Ya-Ting Tsai (2013)
Antecedents and consequences of brand-oriented companiesEuropean Journal of Marketing, 47
Salvatore Sciascia, L. Naldi, Erik Hunter (2006)
Market orientation as determinant of entrepreneurship: An empirical investigation on SMEsThe International Entrepreneurship and Management Journal, 2
M. Spence, L. Essoussi (2010)
SME brand building and management: an exploratory studyEuropean Journal of Marketing, 44
K. Sheehan (2006)
E-mail Survey Response Rates: A ReviewJ. Comput. Mediat. Commun., 6
M. Urde (1999)
Brand Orientation: A Mindset for Building Brands into Strategic ResourcesJournal of Marketing Management, 15
Eric Olson, S. Slater, G. Hult, K. Olson (2018)
The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementationIndustrial Marketing Management, 69
Johan Wiklund, P. Davidsson, Frédéric Delmar (2003)
What Do They Think and Feel about Growth? An Expectancy-Value Approach to Small Business Managers‘ Attitudes toward Growth1Entrepreneurship Theory and Practice, 27
H. Kjellberg, Frank Azimont, Emma Reid (2015)
Market innovation processes: Balancing stability and changeIndustrial Marketing Management, 44
Alex Ferraresi, C. Quandt, S. Santos, José Frega (2012)
Knowledge Management and Strategic Orientation: Leveraging Innovativeness and PerformanceJ. Knowl. Manag., 16
C. Baumgarth, B. Merrilees, M. Urde (2013)
Brand orientation: Past, present, and futureJournal of Marketing Management, 29
Jianwen Liao, H. Welsch (2003)
Social capital and entrepreneurial growth aspiration: a comparison of technology- and non-technology-based nascent entrepreneurs ☆The Journal of High Technology Management Research, 14
Ajay Kohli, Bernard Jaworski (1990)
Market Orientation: The Construct, Research Propositions, and Managerial ImplicationsJournal of Marketing, 54
Small and medium enterprises (SMEs) of emerging economies play a key role in driving a country’s economic development. Business-to-business (B2B) SMEs of emerging economies play a key role in driving a country’s economic development. Past researchers have recognized that such impacts are simply magnified by B2B entrepreneurs. However, the performance of B2B SMEs and the contributory factors behind such performance has got limited attention. This study aims to explore factors impacting the performance of B2B SMEs of emerging economies as viewed by SME owner-manager.Design/methodology/approachIn this study, we have taken Indian B2B SMEs as our focal point of study. Primary data has been collected from the owner-manager of auto component SMEs of India. This study has examined direct and indirect (mediating) effects of predictors on outcome variables. In this study, structural equation modelling was used through AMOS 22 and the default method-maximum likelihood for estimating the model.FindingsThe result shows that entrepreneurial orientation (EO), growth orientation (GO) and market orientation (MO) directly impact the performance of B2B SMEs. It also reveals that brand orientation (BO) mediates the relationship between EO, GO and MO and performance for B2B SMEs. The result advocates that for B2B SMEs operating in emerging economies, being brand-oriented is a prominent strategic move for sustainable performance.Originality/valueThe current empirical research to bridge the research gap in the context of B2B SMEs from emerging economies by exploring important factors, propose their impact on the performance of B2B SMEs and empirically test those hypothesized relationships. This study deciphers that being brand-oriented impacts the entrepreneurial spirit, growth objectives and market readiness of the B2B SMEs and, in turn, influences the performance of B2B SMEs. The study advocates that B2B SMEs from emerging economies should adopt a BO approach and they should invest in the brand-building process.
Journal of Research in Marketing and Entrepreneurship – Emerald Publishing
Published: Jun 27, 2022
Keywords: SEM; Market orientation; Entrepreneurial orientation; Brand orientation; B2B SMEs; Growth orientation
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.