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External Search Effort for Wine

External Search Effort for Wine Over the last two decades the United Kingdom has become a nation of winedrinkers. However, due to climatic conditions, very little is actually produced in the UK, Almost all the 6 billion market is made up of imported wine from all corners of the world. The traditional suppliers from France, Germany and Italy have, over recent times, been confronted with the wines from the New World. Supermarkets have led the way in stocking wines from both the traditional and New World countries. Furthermore, their attention to merchandising has been the catalyst for the surge in wine experimentation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

External Search Effort for Wine

International Journal of Wine Marketing , Volume 12 (3): 11 – Mar 1, 2000

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References (28)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008711
Publisher site
See Article on Publisher Site

Abstract

Over the last two decades the United Kingdom has become a nation of winedrinkers. However, due to climatic conditions, very little is actually produced in the UK, Almost all the 6 billion market is made up of imported wine from all corners of the world. The traditional suppliers from France, Germany and Italy have, over recent times, been confronted with the wines from the New World. Supermarkets have led the way in stocking wines from both the traditional and New World countries. Furthermore, their attention to merchandising has been the catalyst for the surge in wine experimentation.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Mar 1, 2000

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