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/lp/emerald-publishing/export-assistance-needs-of-us-wineries-i0mAO9Lh2a
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0954-7541
- DOI
- 10.1108/eb008732
- Publisher site
- See Article on Publisher Site
Abstract
In the Spring of 2000, questionnaires regarding the export assistance needs of all 1012 wineries in California. Oregon Washington and Idaho were mailed. These surveys one for current exporters and one for nonexporters were based upon over 25 indepth interviews with wine industry executives and export service providers. Each questionnaire included a section specifically designed to identify and prioritise the assistance needs of exporters and nonexporters. The robust 24 return rate enhances the validity of the survey results. Among current exporters information regarding competitors, consumers and distributors specific export markets represent five of the six most highly valued assistance needs. Assistance in finding distributors and agents are especially important to inexperienced exporters and those dissatisfied with their current export programme. Nonexporters place priority on training and assistance in understanding the fundamentals of developing a successful winery export programme. Finally, both exporters and nonexporters give high priority to learning about the export experiences of other wineries which they feel will help improve their own international trade endeavours.
Journal
International Journal of Wine Marketing – Emerald Publishing
Published: Jan 1, 2002