Access the full text.
Sign up today, get DeepDyve free for 14 days.
Roobina Ohanian (1990)
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and AttractivenessJournal of Advertising, 19
(2011)
Customer engagement: conceptual domain, fundamental propositions and implications for research
A. Alalwan (2018)
Investigating the impact of social media advertising features on customer purchase intentionInt. J. Inf. Manag., 42
R. Algharabat, N. Rana, A. Alalwan, A. Baabdullah, Ashish Gupta (2020)
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social mediaJournal of Retailing and Consumer Services, 53
D. Waldt, M. Loggerenberg, L. Wehmeyer (2011)
Celebrity endorsements versus created spokespersons in advertising: a survey among studentsSouth African Journal of Economic and Management Sciences, 12
R. Algharabat, N. Rana, Yogesh Dwivedi, A. Alalwan, Zainah Qasem (2018)
The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizationsJournal of Retailing and Consumer Services, 40
Nisreen Ameen, A. Tarhini, M. Shah, K. Nusair (2021)
A cross cultural study of gender differences in omnichannel retailing contextsJournal of Retailing and Consumer Services
V. Ratten, Kayhan Tajeddini (2017)
Innovativeness in family firms: an internationalization approach, 27
Shir Ooi, Christopher Richardson (2019)
The internationalisation of service-sector SMEs in an emerging marketReview of International Business and Strategy
B. Erdogan (1999)
Celebrity Endorsement: A Literature ReviewJournal of Marketing Management, 15
Yingzhi Guo, P. Jasovska, H. Rammal, Elizabeth Rose (2018)
Global mobility of professionals and the transfer of tacit knowledge in multinational service firmsJ. Knowl. Manag., 24
(2020)
10 Social media statistics you should know in 2021 YOU NEED TO KNOW IN 2021
In CLAV 2019
(2003)
SPSS for psychol- ogists: a guide to data analysis using SPSS for windows
A. Tarhini, A. Alalwan, Ahmad Shammout, A. Al-Badi (2019)
An analysis of the factors affecting mobile commerce adoption in developing countriesReview of International Business and Strategy
James Anderson, D. Gerbing (1988)
STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACHPsychological Bulletin, 103
R. Brodie, A. Ilić, Biljana Juric, L. Hollebeek (2013)
Consumer engagement in a virtual brand community: An exploratory analysisJournal of Business Research, 66
Rennae Daneshvary, R. Schwer (2000)
The association endorsement and consumers’ intention to purchaseJournal of Consumer Marketing, 17
L. Hollebeek (2011)
Exploring customer brand engagement: definition and themesJournal of Strategic Marketing, 19
C. Abidin, Mart Ots (2016)
Influencers Tell All? Unravelling Authenticity and Credibility in a Brand Scandal
M. Silva, S. Farias, Michelle Grigg, M. Barbosa (2020)
Online Engagement and the Role of Digital Influencers in Product Endorsement on InstagramJournal of Relationship Marketing, 19
Grant Mccracken (1989)
Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement ProcessJournal of Consumer Research, 16
Nisreen Ameen, A. Tarhini, M. Shah, N. Madichie, J. Paul, J. Choudrie (2020)
Keeping customers' data secure: A cross-cultural study of cybersecurity compliance among the Gen-Mobile workforceComput. Hum. Behav., 114
Chen Lou, Shupei Yuan (2019)
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social MediaJournal of Interactive Advertising, 19
Pradeep Racherla, Wesley Friske (2012)
Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categoriesElectron. Commer. Res. Appl., 11
Juha Munnukka, O. Uusitalo, H. Toivonen (2016)
Credibility of a peer endorser and advertising effectivenessJournal of Consumer Marketing, 33
Yaniv Gvili, Shalom Levy (2018)
Consumer engagement with eWOM on social media: the role of social capitalOnline Inf. Rev., 42
I. Bruns (2018)
‘Trust’ and ‘perceived authenticity’ in social media driven influencer marketing and their influence on intentions-to-buy of 18-24-year-olds in Ireland
(2018)
Indirect effects [AMOS plugin. Gaskinatin’s StatWiki]
P. Podsakoff, Scott MacKenzie, Jeong-Yeon Lee, Nathan Podsakoff (2003)
Common method biases in behavioral research: a critical review of the literature and recommended remedies.The Journal of applied psychology, 88 5
Holly Paquett (2013)
Social Media as a Marketing Tool: A Literature Review
R. Duffett (2015)
Facebook advertising's influence on intention-to-purchase and purchase amongst MillennialsInternet Res., 25
C. Prentice, Xiaoyun Han, Lian-lian Hua, Lin Hu (2019)
The influence of identity-driven customer engagement on purchase intentionJournal of Retailing and Consumer Services
E. Jaakkola, M. Alexander (2014)
The Role of Customer Engagement Behavior in Value Co-CreationJournal of Service Research, 17
Shiri Vivek, S. Beatty, R. Morgan (2012)
Customer Engagement: Exploring Customer Relationships Beyond PurchaseJournal of Marketing Theory and Practice, 20
(2020)
Facebook in Jordan
R. Algharabat, N. Rana (2020)
Social Commerce in Emerging Markets and its Impact on Online Community EngagementInformation Systems Frontiers, 23
K. Sokolova, Hajer Kefi (2020)
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentionsJournal of Retailing and Consumer Services, 53
C. Fornell, D. Larcker (1981)
Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorJournal of Marketing Research, 18
Shixi Liu, Cuiqing Jiang, Zhangxi Lin, Yong Ding, Rui Duan, Zhicai Xu (2015)
Identifying effective influencers based on trust for electronic word-of-mouth marketing: A domain-aware approachInf. Sci., 306
Jiseon Ahn, K. Back (2018)
Antecedents and consequences of customer brand engagement in integrated resortsInternational Journal of Hospitality Management
Jennifer Fredricks, P. Blumenfeld, Alison Paris (2004)
School Engagement: Potential of the Concept, State of the EvidenceReview of Educational Research, 74
Michael Serazio (2015)
Selling (Digital) MillennialsTelevision & New Media, 16
S. Sharma, Srikrishna Govindaluri, Saeed Al-Muharrami, A. Tarhini (2017)
A multi-analytical model for mobile banking adoption: a developing country perspective, 27
P. Harrigan, Uwana Evers, Morgan Miles, Timothy Daly (2017)
Customer engagement with tourism social media brandsTourism Management, 59
E. Higgins, Abigail Scholer (2009)
Engaging the Consumer: The Science and Art of the Value Creation Process
Yingzhi Guo, H. Rammal, J. Benson, Ying Zhu, P. Dowling (2017)
Interpersonal relations in China: Expatriates’ perspective on the development and use of guanxiInternational Business Review, 27
(2018)
Influence by numbers
M.F. Rebelo (2017)
How influencers’ credibility on Instagram is perceived by consumers and its impact on purchase intention
A. Schouten, Loes Janssen, Maegan Verspaget (2019)
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fitInternational Journal of Advertising, 39
Prashanta Kumar, Micheal Polonsky (2019)
In-store experience quality and perceived credibility: A green retailer contextJournal of Retailing and Consumer Services
Stephen Wang, A. Scheinbaum (2017)
Enhancing Brand Credibility Via Celebrity EndorsementJournal of Advertising Research, 58
Rakhi Thakur (2018)
Customer engagement and online reviewsJournal of Retailing and Consumer Services, 41
Bruno Schivinski, George Christodoulides, D. Dabrowski (2016)
Measuring Consumers' Engagement With Brand-Related Social-Media ContentJournal of Advertising Research, 56
A. Dwivedi, Tahmid Nayeem, Feisal Murshed (2018)
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniquenessJournal of Retailing and Consumer Services
(1998)
Structural equation modelling in practice: a review and recommended two-step approach
R. Algharabat (2018)
The Role of Telepresence and User Engagement in Co-Creation Value and Purchase Intention: Online Retail ContextJournal of Internet Commerce, 17
B. Merrilees (2016)
Interactive brand experience pathways to customer-brand engagement and value co-creationJournal of Product & Brand Management, 25
X. Lim, Aifa Radzol, J. Cheah, Mun Wong (2017)
The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude, 7
Christian Hughes, V. Swaminathan, Gillian Brooks (2019)
Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging CampaignsJournal of Marketing, 83
YaoJen Tu, Barbara Neuhofer, G. Viglia (2018)
When co-creation pays: stimulating engagement to increase revenuesInternational Journal of Contemporary Hospitality Management, 30
S. Ceyhan, Ismail Dogan, Mehmet Yildiz, Mehmet Barca (2018)
Boundary conditions for the emergence of relational trust among exporters and importersReview of International Business and Strategy
Tanuja Singh, Joe Cullinane (2010)
Social networks and marketing: potential and pitfallsInternational Journal of Electronic Marketing and Retailing, 3
L. Hollebeek, M. Glynn, R. Brodie (2014)
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and ValidationJournal of Interactive Marketing, 28
(2006)
Understanding customer engagement in services
Patrick Geho, J. Dangelo (2012)
The Evolution of Social Media as a Marketing Tool for EntrepreneursThe Entrepreneurial Executive, 17
Anne Mollen, Hugh Wilson (2010)
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectivesJournal of Business Research, 63
This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role of cognitive and affective online engagement among the aesthetic dermatology consumers in Jordan.Design/methodology/approachThe population of this study entails all followers of aesthetic dermatology clinics on their Instagram accounts. However, only three influencers from the aesthetic dermatology industry were selected and approved the request of sharing the survey instrument on their official platforms. Overall, 600 surveys were distributed, but only 384 were completed fully, constituting a 64% response rate.FindingsThe data analysis revealed an excellent fit for the data and indicated an impact of attractiveness and expertise on online engagement and PI. Moreover, a mediating influence was also found for online engagement on the path between influencer credibility and PI.Research limitations/implicationsThis study has a limitation of collecting the data from only three influencers; consequently, collecting data from the followers of more than four influencers would get more generalizable results. Second, considering further, examining the mediating role of other variables such as electronic word-of-mouth (EWOM) and loyalty programs could also provide further insights onto the nature of the factors affecting the PI. In addition, future studies should examine the differences of using more than one social media platform.Practical implicationsThe main findings of this study have a number of managerial implications for marketing management that hint at liking the influencers who are highly trusted owing to their extensive expertise in the area they are marketing rather than only depending on their physical attractiveness. The Jordanian culture does not focus only on the image shared by the social media as the reviews can either support or decline the influence of even the celebrity. Significantly, a set of managerial implications come from the current research.Social implicationsTwo major areas are the most important; these are the trustworthy issue and the EWOM. The marketers should encourage their customers to openly talk about their experiences as they have an imperative role in liking influencers in a way that improves their PI. The second implication is related to social media platforms management that marketing managers should resolve any negative EWOM caused and to enhance followers’ satisfaction levels of the services. The increase in satisfaction positively affects PI, and the service makes the influencer role become more effective.Originality/valueThis study was able to add a value to the current understanding of the main antecedents of customer engagement by looking at these dimensions of perceived credibility. Another contribution was captured in this study by successfully validating the meditating impact of customer engagement between influencers’ credibility dimensions and PI, especially in the absence of the studies that have addressed such relationship.
Review of International Business and Strategy – Emerald Publishing
Published: Sep 13, 2021
Keywords: Engagement; Credibility; Intention; Influencers
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.