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Examining attraction loyalty formation in creative tourism

Examining attraction loyalty formation in creative tourism PurposeThis study aims to examine a creative attraction loyalty model which includes experience quality, satisfaction and motivation and to assess the model’s applicability in terms of customer attraction, namely, tourists and residents.Design/methodology/approachThe data collection was conducted at four culture-based attractions in Bandung, Indonesia. Self-administrated questionnaires were distributed to visitors after they experienced the attraction. In total, 415 useful questionnaires were collected. The hypotheses developed were examined using partial least square structural equation modelling.FindingsThis study reveals a significant effect of experience quality on both satisfaction and attraction loyalty. Moreover, the effect of motivations on satisfaction and loyalty is partially supported, as only the pull motivation factor has a significant effect on satisfaction. Finally, this study reveals that the proposed attraction loyalty model is insignificant in terms of difference between tourists and residents.Originality/valuePast studies have examined many of the drivers of loyalty both independently and separately. This study examines simultaneously three important loyalty drivers: experience quality, satisfaction and motivation in the context of a creative tourism attraction. To create visitor loyalty, this study suggests that attraction managers need to deliver high experience quality and develop customer pulling strategies through promotion efforts. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Quality and Service Sciences Emerald Publishing

Examining attraction loyalty formation in creative tourism

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1756-669X
DOI
10.1108/IJQSS-08-2017-0068
Publisher site
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Abstract

PurposeThis study aims to examine a creative attraction loyalty model which includes experience quality, satisfaction and motivation and to assess the model’s applicability in terms of customer attraction, namely, tourists and residents.Design/methodology/approachThe data collection was conducted at four culture-based attractions in Bandung, Indonesia. Self-administrated questionnaires were distributed to visitors after they experienced the attraction. In total, 415 useful questionnaires were collected. The hypotheses developed were examined using partial least square structural equation modelling.FindingsThis study reveals a significant effect of experience quality on both satisfaction and attraction loyalty. Moreover, the effect of motivations on satisfaction and loyalty is partially supported, as only the pull motivation factor has a significant effect on satisfaction. Finally, this study reveals that the proposed attraction loyalty model is insignificant in terms of difference between tourists and residents.Originality/valuePast studies have examined many of the drivers of loyalty both independently and separately. This study examines simultaneously three important loyalty drivers: experience quality, satisfaction and motivation in the context of a creative tourism attraction. To create visitor loyalty, this study suggests that attraction managers need to deliver high experience quality and develop customer pulling strategies through promotion efforts.

Journal

International Journal of Quality and Service Sciences – Emerald Publishing

Published: Jun 18, 2018

References

  • Influence of experiences on memories, satisfaction and behavioral intentions: a study of creative tourism
  • Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention
  • Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists
  • Structural equation modeling in marketing: some practical reminders
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  • Customer experience quality and demographic variables (age, gender, education level, and family income) in retail stores
  • The role of motivation in visitor satisfaction: empirical evidence in rural tourism
  • Experiential tourism: creating and marketing tourism attraction experiences
  • Tourism motivation and expectation formation
  • Theoretical examination of destination loyalty formation