Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Erotic retailing in the UK (1963‐2003) The view from the marketing mix

Erotic retailing in the UK (1963‐2003) The view from the marketing mix Purpose – The purpose of this paper is to trace the changes in the retail outlets that supply erotic products and toys. It explores changes in attitude towards these products over the four decades under review. Design/methodology/approach – The marketing mix (the 4Ps of marketing) is the lens through which the past and contemporary retail environment for such erotic products is examined. Findings – What emerges from the story of the journey from backstreet to online is the change in attitude towards both shops and products, and the development of shops selling sexually‐arousing products to women, a trend unique to the last decades of the twentieth century. Originality/value – The combination of an historical approach and the theoretical concept of the marketing mix provides a fresh view of the under‐researched area of erotic retailing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management History Emerald Publishing

Erotic retailing in the UK (1963‐2003) The view from the marketing mix

Journal of Management History , Volume 12 (2): 13 – Apr 1, 2006

Loading next page...
 
/lp/emerald-publishing/erotic-retailing-in-the-uk-1963-2003-the-view-from-the-marketing-mix-pmMg2pPmMr

References (48)

Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
1751-1348
DOI
10.1108/13552520610654087
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to trace the changes in the retail outlets that supply erotic products and toys. It explores changes in attitude towards these products over the four decades under review. Design/methodology/approach – The marketing mix (the 4Ps of marketing) is the lens through which the past and contemporary retail environment for such erotic products is examined. Findings – What emerges from the story of the journey from backstreet to online is the change in attitude towards both shops and products, and the development of shops selling sexually‐arousing products to women, a trend unique to the last decades of the twentieth century. Originality/value – The combination of an historical approach and the theoretical concept of the marketing mix provides a fresh view of the under‐researched area of erotic retailing.

Journal

Journal of Management HistoryEmerald Publishing

Published: Apr 1, 2006

Keywords: Retailing; Marketing; Sexuality; History

There are no references for this article.