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B. Frieden
The Feminine Mystique
David Kunzle (1982)
Fashion and Fetishism
M. Storr
Latex and Lingerie: Shopping for Pleasure at Ann Summers Parties
R. Maines (1998)
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E. Adley
Toys are with us
The Guardian
Toys are us, guardian features
J. Reger, S. Flack (1992)
Janet Reger: Her Story
R. Ellen
Fetishism
Brian Mcnair (1996)
Mediated Sex: Pornography and Postmodern Culture
M.C. Nussbaum
Objectification
S. Wavell
Golden touch
P. Kotler
Rethinking the marketing concept – there are 6 Ps not 4
Dana Wilson‐Kovacs (2001)
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Agent Provocateur
Chronology
B. Ehrenreich, Elizabeth Hess, Gloria Jacobs (1986)
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M. Rafiq, P. Ahmed (1995)
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P. Kotler, R. Clarke (1986)
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B.H. Booms, M.J. Bitner
Marketing strategies and organisation structures for service firms
Paul Copley (2004)
Marketing Communications Management
D. Moore (1989)
When a Woman Means Business
C. Manchester (1986)
Sex shops and the law
Danusia Malina, R. Schmidt (1997)
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E. Benson, J. Esten
Unmentionables, A Brief History of Underwear
R. Goldsmith (1999)
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D. Brownlie, M. Saren (1992)
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T. Cox
Supersex
T. Calder
Saucy Ulster women are sexier than ever; lingerie chain basks in sales boost thanks to steamy films
H. Håkansson, Alexandra Waluszewski (2005)
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E. McCarthy, W. Perreault, Pascale McCarthy, E. Jerome, Edmund Jerome (1978)
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The Sunday Times
Colour supplement
M. Rafiq, P.K. Ahmed
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J. Doward
Forget e‐business, now it's e‐rotica
P. Thomson, Jacey Graham, T. Lloyd (2005)
A woman’s touch
D. Wilson‐Kovacs
The fall and rise of erotic lingerie
M. Bertherat, M. de Halleux
100 Ans de Lingerie
J. Gold
Good Vibrations
T. Evans, M. Thornton
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C. Grönroos (1994)
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Lorraine Gammon, Merja Makinen (1994)
Female Fetishism: A New Look
J. Clarke
I brought my man here to buy a love potion … And I haven't seen him since
Brian Mcnair (2002)
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T. Polhemus
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Caroline Cox (2000)
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Purpose – The purpose of this paper is to trace the changes in the retail outlets that supply erotic products and toys. It explores changes in attitude towards these products over the four decades under review. Design/methodology/approach – The marketing mix (the 4Ps of marketing) is the lens through which the past and contemporary retail environment for such erotic products is examined. Findings – What emerges from the story of the journey from backstreet to online is the change in attitude towards both shops and products, and the development of shops selling sexually‐arousing products to women, a trend unique to the last decades of the twentieth century. Originality/value – The combination of an historical approach and the theoretical concept of the marketing mix provides a fresh view of the under‐researched area of erotic retailing.
Journal of Management History – Emerald Publishing
Published: Apr 1, 2006
Keywords: Retailing; Marketing; Sexuality; History
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