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Environmental volatility is a central construct in strategy studies. This paper argues that three factors confound the literature on volatility asymmetry in conceptualization, asymmetry in operationalization, and lack of attention to level of analysis. These limitations inhibit the development of the concept and make much of the research on volatility nonadditive. However, environments do matter and to make better sense of it we need a metaconceptualization. To do this, the paper presents a processbased resourcesoriented view of volatility that argues that the volatility experienced by the firm is largely a function of the resources it has available to meet the demands made of it. It is proposed that volatility originates from four basic resource configurations managerialhuman resources configuration, physical resourcesconversion configuration, intangible resources configuration, and positional configuration. Propositions consistent with prior theories and incorporating the new resourcesoriented viewpoint are presented and discussed.
The International Journal of Organizational Analysis – Emerald Publishing
Published: Apr 1, 2000
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