Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Entrepreneurial orientation and competitive intelligence: cultural intelligence as a moderator

Entrepreneurial orientation and competitive intelligence: cultural intelligence as a moderator Purpose – The purpose of this paper is to investigate the role of entrepreneurial orientation (EO) in promoting competitive intelligence (CI). CI is an organization’s capability to acquire and decode competitor information to enhance its competencies for capturing opportunities in the market place. In view of the importance of CI in the organization’s growth, organizational factors that leverage CI still have attracted scholarly attention. This research also seeks an understanding into the moderating role of leaders’ cultural intelligence (CQ) on the EO–CI relationship. Design/methodology/approach – The research model was tested on cross-sectional data from 409 respondents from multi-national companies (MNCs) in Vietnam business context. Findings – Research findings confirmed the moderating role that leaders’ CQ plays on the positive effect of EO on CI. Originality/value – This research contributes to literature through identifying the convergence of entrepreneurship and CI research streams, and the moderation role of CQ on the EO–CI relationship in multi-nationals. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Research in Marketing and Entrepreneurship Emerald Publishing

Entrepreneurial orientation and competitive intelligence: cultural intelligence as a moderator

Loading next page...
 
/lp/emerald-publishing/entrepreneurial-orientation-and-competitive-intelligence-cultural-gjYk6cVqAR
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1471-5201
DOI
10.1108/JRME-07-2015-0038
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to investigate the role of entrepreneurial orientation (EO) in promoting competitive intelligence (CI). CI is an organization’s capability to acquire and decode competitor information to enhance its competencies for capturing opportunities in the market place. In view of the importance of CI in the organization’s growth, organizational factors that leverage CI still have attracted scholarly attention. This research also seeks an understanding into the moderating role of leaders’ cultural intelligence (CQ) on the EO–CI relationship. Design/methodology/approach – The research model was tested on cross-sectional data from 409 respondents from multi-national companies (MNCs) in Vietnam business context. Findings – Research findings confirmed the moderating role that leaders’ CQ plays on the positive effect of EO on CI. Originality/value – This research contributes to literature through identifying the convergence of entrepreneurship and CI research streams, and the moderation role of CQ on the EO–CI relationship in multi-nationals.

Journal

Journal of Research in Marketing and EntrepreneurshipEmerald Publishing

Published: Oct 19, 2015

There are no references for this article.