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Serena Volo Consumer Behavior in Tourism and Hospitality Serena Volo is based at the Free University of Bozen, A new title. A fresh focus Brunico, Italy. This editorial is both a farewell and a welcome. After 15 years, the International Journal of Culture, Tourism and Hospitality Research changes its denomination into Consumer Behavior in Tourism and Hospitality. The new title, Consumer Behavior in Tourism and Hospitality (CBTH), reflects more clearly the topics that are considered relevant for our journal, focusing on consumer behavior theory, research and practice within tourism and hospitality. The new title is accompanied by a refinement of the aims and scope of the journal, and by an enhancement of the theoretical and methodological rigor. Contributions will be more closely assessed for their relevance for tourism and hospitality scholars, practitioners, stakeholders and society at large. In the past five years, we have worked hard to make the journal more relevant, to improve its metrics and the value it creates in our field. The change of title comes at a good time. The journal is now receiving about 300 submissions per year, with an increase in downloads and citations. This was possible thanks to the trust of our
Consumer Behavior in Tourism and Hospitality – Emerald Publishing
Published: Jul 27, 2022
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