Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/early-schools-of-marketing-thought-and-marketplace-evolution-2JmUI0juGd
References (95)
-
E. Duddy, D. Revzan (1948)
Marketing : an institutional approachJournal of Marketing, 13
-
R. Breyer (1934)
The marketing institution -
Ronald Savitt (1980)
Historical Research in MarketingJournal of Marketing, 44
-
G. Armstrong, P. Kotler, M. Harker, R. Brennan (1997)
Marketing: An Introduction -
L. Aspinwall
The characteristics of goods and parallel systems theories -
E.D. McGarry
Some functions of marketing reconsidered -
S.C. Hollander
Who and what is important in retailing and marketing history -
B. Mallen (1973)
Functional Spin-Off: A Key to Anticipating Change in Distribution StructureJournal of Marketing, 37
-
D.R. Kasanof
Statistical analysis in relation to stock turnover -
C.C. Parlin
Department Store Lines -
M. Levy, M. Van Breda
A financial perspective on the shift of marketing functions -
P. Converse (1941)
elements of marketingJournal of Marketing, 23
-
P.H. Nystrom
The future of the department store -
Wroe Alderson, Ben Wooliscroft, Robert Tamilia, S. Shapiro (2006)
A twenty-first century guide to Aldersonian marketing thought -
L.P. Bucklin
Retrospective comment on retail strategy and the classification of consumer goods -
C.R. Mahony
A contribution to the theory of stock control -
R. Breyer (1978)
Quantitative systemic analysis and control: study no. 1 : channel and channel group costing -
L. Bucklin (1965)
Postponement, Speculation and the Structure of Distribution ChannelsJournal of Marketing Research, 2
-
W. Reilly (1931)
The law of retail gravitation -
R.S. Butler
Marketing Methods -
E.L. Rhoades
Introductory Readings in Marketing -
M.B. Holbrook, J.A. Howard
Frequently purchased nondurable goods and services -
G. Svensson
The theoretical foundation of supply chain management: a functionalist theory of marketing -
10.1007/BF02729762
-
P.J. Fitzpatrick
What factors make a successful store location? -
P. Converse, William Reilly (1949)
New Laws of Retail GravitationJournal of Marketing, 14
-
10.2307/1248474
-
S.C. Hollander
A rearview mirror might help us drive forward – a call for more historical studies in retailing -
L. P., L. Weld (2009)
The Marketing of Farm Products -
D. Dixon (1995)
Retailing in Classical Athens: Gleanings from Contemporary Literature and ArtJournal of Macromarketing, 15
-
R.F. Barker
Space and inventory management by computer simulation -
D. Luck (1959)
On the Nature of Specialty GoodsJournal of Marketing, 24
-
H. Vanderblue (1921)
The Functional Approach to the Study of MarketingJournal of Political Economy, 29
-
R. Bartels (1976)
The History Of Marketing Thought -
D. Revzan (1978)
Wholesaling in marketing organization -
L. Bader, J.D. Weinland
Do odd prices earn money? -
K. Murray (1991)
A Test of Services Marketing Theory: Consumer Information Acquisition ActivitiesJournal of Marketing, 55
-
S. Forsythe, Bo Shi (2003)
Consumer patronage and risk perceptions in Internet shoppingJournal of Business Research, 56
-
R. Burroughs, R. Sabherwal (2002)
Determinants Of Retail Electronic Purchasing: A Multi-Period Investigation1INFOR: Information Systems and Operational Research, 40
-
M. Laroche, Zhiyong Yang, G. Mcdougall, Jasmin Bergeron (2005)
Internet versus Bricks-and-Mortar Retailers: An Investigation into Intangibility and Its ConsequencesEconomics of Networks eJournal
-
S.D. Hunt
Modern Marketing Theory -
T. Laseter, P. Houston, A. Chung
Why delivery dot‐coms can't make the last mile pay -
S. Kaish (1967)
Cognitive Dissonance and the Classification of Consumer GoodsJournal of Marketing, 31
-
Richard Lewis, Leo Erickson (1969)
Marketing Functions and Marketing Systems: A SynthesisJournal of Marketing, 33
-
Wroe Alderson (1965)
Dynamic marketing behavior : a functionalist theory of marketing -
10.2307/1883802
-
W.A. Glaccum
Selection of a basic stock assortment -
Wroe Alderson (1956)
Charles Coolidge ParlinJournal of Marketing, 21
-
A.C.R. Dreesmann
Patterns of evolution in retailing -
Richard Skolnik (2001)
Discount Retail Profitability: A Harbinger For E-Commerce?Journal of Business Strategies
-
B.M. Enis, K.J. Roering
Product classification taxonomies: synthesis and consumer implications -
M.T. Copeland
The relation of consumers' buying habits to marketing methods' -
Wroe Alderson, Miles Martin (1965)
Toward a Formal Theory of Transactions and TransvectionsJournal of Marketing Research, 2
-
Earl Fullbrook (1940)
The Functional Concept in MarketingJournal of Marketing, 4
-
Clayton Christensen, R. Tedlow (2000)
Patterns of Disruption in Retailing -
10.2307/1252176
-
A. Shaw
Some problems in marketing distribution -
S. Noble, J. Phillips (2004)
Relationship hindrance: why would consumers not want a relationship with a retailer?Journal of Retailing, 80
-
F.W. Ryan
Functional concepts in market distribution -
Ralph Butler (2011)
Marketing and Merchandising -
F.E. Balderston
Design of marketing channels -
J. Smith, F. Clark (1927)
Principles of Marketing.The Economic Journal, 38
-
J. Sheth, David Gardner, Dennis Garrett (1986)
Marketing Theory: Evolution and Evaluation -
T. Beckman, H. Maynard, W. Davidson (1947)
Principles of marketingSouthern Economic Journal, 14
-
K. Murray, J. Schlacter (1990)
The impact of services versus goods on consumers’ assessment of perceived risk and variabilityJournal of the Academy of Marketing Science, 18
-
D. Faville, P. Brown, W. Davidson (1953)
Retailing principles and practices -
W. Alderson
Factors governing the development of marketing channels -
B.E. Lies, M.P. Sealy
Planning a department store layout -
P. Murphy, Ben Enis (1986)
Classifying Products StrategicallyJournal of Marketing, 50
-
Walter Christaller (1980)
Die zentralen Orte in Süddeutschland -
L.D.H. Weld
Marketing functions and mercantile organization -
Satya Menon, B. Kahn (2002)
Cross-category effects of induced arousal and pleasure on the Internet shopping experienceJournal of Retailing, 78
-
G. Stigler (1951)
The Division of Labor is Limited by the Extent of the MarketJournal of Political Economy, 59
-
G. Svensson (2002)
The theoretical foundation of supply chain managementInternational Journal of Physical Distribution & Logistics Management, 32
-
E. Grether (1983)
Regional-Spatial Analysis in MarketingJournal of Marketing, 47
-
10.1007/BF02723911
-
D. Jones, D. Monieson (1990)
Early Development of the Philosophy of Marketing ThoughtJournal of Marketing, 54
-
D. Huff (1964)
Defining and Estimating a Trading AreaJournal of Marketing, 28
-
H.E. Agnew, D. Houghton
Marketing Policies -
L. Bucklin (1963)
Retail Strategy and the Classification of Consumer GoodsJournal of Marketing, 27
-
Reavis Cox, Wroe Alderson, S. Shapiro (1950)
Theory in marketing -
D. Jones, D. Monieson (1990)
Historical research in marketing: Retrospect and prospectJournal of the Academy of Marketing Science, 18
-
D. Dixon (1984)
Macromarketing: A Social Systems PerspectiveJournal of Macromarketing, 4
-
E. McCarthy, W. Perreault, Pascale McCarthy, E. Jerome, Edmund Jerome (1978)
Basic marketing: A managerial approach -
J. Alba, John Lynch, Barton Weitz, Chris Janiszewski, R. Lutz, Alan Sawyer, Stacy Wood (1997)
Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic MarketplacesJournal of Marketing, 61
-
10.2307/1251230
-
William Locander, Peter Hermann (1979)
The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk ReductionJournal of Marketing Research, 16
-
William Schoell (1982)
Marketing: Contemporary Concepts and Practices -
R. Savitt
Looking back to see ahead: writing the history of American retailing -
Eric Shaw, D. Jones (2005)
A history of schools of marketing thoughtMarketing Theory, 5
-
F. Balderston (1956)
Assortment Choice in Wholesale and Retail Marketing 1Journal of Marketing, 21
-
G. Svensson (2002)
Efficient consumer response – its origin and evolution in the history of marketingManagement Decision, 40
-
Wroe Alderson (1978)
Marketing Behavior and Executive Action -
R. Holton (1958)
The Distinction between Convenience Goods, Shopping Goods, and Specialty GoodsJournal of Marketing, 23
-
E.O. Schaller
Revised computation of stock turnover
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1755-750X
- DOI
- 10.1108/17557501211195127
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – The marketplace evolution associated with the development of the electronic marketplace provides the marketing discipline with a unique opportunity to examine the value of its early literature in the context of a changing market environment. The purpose of this paper is to use the early marketing literature to develop theoretical propositions related to the internet marketplace. Design/methodology/approach – Seminal marketing thought is reviewed and used to provide a conceptual understanding of various aspects of electronic commerce. Findings – Perspectives from the commodity, functional, regional, institutional, and functionalist schools of marketing are used to explain the evolution of the electronic marketplace as well as to provide propositions to guide future research. Originality/value – The application of historical marketing thought to a contemporary business situation serves to validate the robustness of the early literature and demonstrates its ongoing value and usefulness to the discipline.
Journal
Journal of Historical Research in Marketing – Emerald Publishing
Published: Jan 27, 2012
Keywords: Commodity school; Functional school; Regional school; Institutional school; Functionalist school; History of marketing thought; Marketing; Electronic commerce; Marketing theory