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Don't Be Fooled by the Promise of Easy ECommerce

Don't Be Fooled by the Promise of Easy ECommerce Interactive Web sites are only the beginning. Formulating a potent and holistic integration strategy with vital backend systems is the key to true longterm ecommerce viability. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

Don't Be Fooled by the Promise of Easy ECommerce

Wood, Chris
Handbook of Business Strategy , Volume 1 (1): 6 – Jan 1, 2000
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6 pages

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1077-5730
DOI
10.1108/eb060201
Publisher site
See Article on Publisher Site

Abstract

Interactive Web sites are only the beginning. Formulating a potent and holistic integration strategy with vital backend systems is the key to true longterm ecommerce viability.

Journal

Handbook of Business Strategy – Emerald Publishing

Published: Jan 1, 2000

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