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Digitised historic newspapers as a primary source for marketing historians

Digitised historic newspapers as a primary source for marketing historians This study aims to highlight the potential of digitised historic newspapers.Design/methodology/approachThis paper is a review of digitised historic newspapers as a primary source for marketing historians. It provides a survey of what is available internationally free of charge to the user. It also includes examples of the use of digitised historic newspapers drawn from the author’s own research.FindingsThe paper reveals the huge potential for marketing historians of what is now available in a growing number of countries across the world. Much of this material is available free of charge to researchers with a connection to the internet.Originality/valueTo the best of the author’s knowledge, this is the first paper to explore digitised historic newspapers as a primary source for marketing historians. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Digitised historic newspapers as a primary source for marketing historians

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References (26)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1755-750X
eISSN
1755-750X
DOI
10.1108/jhrm-08-2021-0036
Publisher site
See Article on Publisher Site

Abstract

This study aims to highlight the potential of digitised historic newspapers.Design/methodology/approachThis paper is a review of digitised historic newspapers as a primary source for marketing historians. It provides a survey of what is available internationally free of charge to the user. It also includes examples of the use of digitised historic newspapers drawn from the author’s own research.FindingsThe paper reveals the huge potential for marketing historians of what is now available in a growing number of countries across the world. Much of this material is available free of charge to researchers with a connection to the internet.Originality/valueTo the best of the author’s knowledge, this is the first paper to explore digitised historic newspapers as a primary source for marketing historians.

Journal

Journal of Historical Research in MarketingEmerald Publishing

Published: May 6, 2022

Keywords: Marketing history; Advertising history; Digitized historic newspapers

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