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Diatexts at work

Diatexts at work PurposeThe paper argues that the diatextual analysis could be considered a psycho-cultural path of critical discourse analysis because it stresses the role of hermeneutical procedures in catching the inter-subjective nature of meanings. The purpose of this paper is to discuss these theoretical speculations in light with some empirical evidences coming from a discursive study exploring the construction of organizational identity through socialization practices.Design/methodology/approachTwo focus group discussions were conducted, respectively, with retired workers and young workers employed in the same working organization to investigate how workers discursively shape their sense of belonging to the organization. Narratives of past and present membership were analyzed adopting the diatextual perspective, which was precious in tracking down the discursive traces of subjectivity, modality and argumentation emerging from their discourses.FindingsDiatextual analysis was a precious tool to explore organizational identity through the different rhetoric that older and young workers used to make sense of it: “enchantment” vs “disenchantment.”Research limitations/implicationsThe study was a case study. It involved few people and results cannot be generalized, but the main aim of the paper was to support qualitative methodology.Practical implicationsThe implication of the study are precious to design formal socialization and human resource management practices better attuned with the need of workers.Social implicationsThe social implications are connected with a wider revision of the organizational policies in terms of HRM.Originality/valueThe value of this paper is the discursive diatextual approach in organizational research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Qualitative Research Journal Emerald Publishing

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References (30)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1443-9883
DOI
10.1108/QRJ-07-2016-0044
Publisher site
See Article on Publisher Site

Abstract

PurposeThe paper argues that the diatextual analysis could be considered a psycho-cultural path of critical discourse analysis because it stresses the role of hermeneutical procedures in catching the inter-subjective nature of meanings. The purpose of this paper is to discuss these theoretical speculations in light with some empirical evidences coming from a discursive study exploring the construction of organizational identity through socialization practices.Design/methodology/approachTwo focus group discussions were conducted, respectively, with retired workers and young workers employed in the same working organization to investigate how workers discursively shape their sense of belonging to the organization. Narratives of past and present membership were analyzed adopting the diatextual perspective, which was precious in tracking down the discursive traces of subjectivity, modality and argumentation emerging from their discourses.FindingsDiatextual analysis was a precious tool to explore organizational identity through the different rhetoric that older and young workers used to make sense of it: “enchantment” vs “disenchantment.”Research limitations/implicationsThe study was a case study. It involved few people and results cannot be generalized, but the main aim of the paper was to support qualitative methodology.Practical implicationsThe implication of the study are precious to design formal socialization and human resource management practices better attuned with the need of workers.Social implicationsThe social implications are connected with a wider revision of the organizational policies in terms of HRM.Originality/valueThe value of this paper is the discursive diatextual approach in organizational research.

Journal

Qualitative Research JournalEmerald Publishing

Published: Nov 13, 2017

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